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We found 6,382 results for "Marketing the Law Firm"...

IFA Legal Symposium: Financing Remains Immense Problem for Franchisors
May 27, 2010
Conversation at the 41st annual International Franchise Association Legal Symposium focused on the challenges that franchisors and franchisees are facing in obtaining financing for continuing operations and expansion, as well as other impacts of the two-year U.S. recession.
Health Care Reform, or 'Qui Tams Made Easy'
May 27, 2010
While the insurance provisions of the new health care reform law (the Patient Protection and Affordable Care Act or PPACA) have received much media attention, the media have barely noticed another PPACA feature that could have a profound impact on the pharmaceutical, medical-device and health care industries.
Five Steps to Managing Social Media Risks
May 27, 2010
On the one hand, companies want to capture the attention of potential customers roaming the social media space. On the other hand, conversations in the blogosphere are largely uncontrollable, and raise myriad risks. Social media can cause serious losses if not handled correctly.
Ethical Good Eggs
May 27, 2010
As an organization, what do we do when a client asks us to proceed through uncharted waters? Do solutions conceived outside of our comfort zone make us seem reckless or inversely, innovative?
Technology in Marketing: Hiring a Web Site Developer, Top 10 Tips
May 27, 2010
To make your redesign/development experience rewarding and to avoid misunderstandings, outline the scope of your project before obtaining proposals from Web site design firms. Here's how.
The Place to Network: Social Networking, The Tools of the Trade
May 27, 2010
In his last column, the author reviewed the networking basics. This month, he takes a closer look at one of the more popular social networking tools in use today, and how it can be used for networking purposes.
Professional Development: Top Ten Business Building Habits for Busy Professionals
May 27, 2010
If your world has changed and you're now faced with the new role of business development, take heart. Like any skill, it can be learned. These ten habits will help you get a jump start.
Leadership Lessons from a Civil War Colonel
May 27, 2010
How today's law firm leaders can take lessons from Civil War Col. Joshua Lawrence Chamberlain.
Risk Retention: Throwing the Baby Out with the Bath Water
May 27, 2010
The public outcry driving financial reform may unwittingly create risk retention levels in securitization transactions that will ultimately affect main street's credit costs and severely limit access to credit.
'Probable Experience' in Business Interruption Claims
May 26, 2010
The U.S. Court of Appeals for the Fifth Circuit recently weighed in on the proper measurement of business interruption claims, particularly those following a catastrophic event that affects an entire region or industry.

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  • The FTC Gets Into the College Athlete NIL Game
    As national champions are crowned in men's and women's basketball, hundreds of thousands of college athletes are entering the influencer marketplace for the first time and now find themselves attractive candidates in the fast growing influencer marketing arena. With influencer marketing potentially providing a 5x return on investment, many brands are eager to get into the industry, but it doesn't come without risks as the FTC Commissioner is taking a closer look at the use of influencers for marketing.
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  • The Roadmap of Litigation Analytics
    Litigation analytics can be considered a roadmap of sorts — an important guide to ensure the legal professional arrives at the correct litigation strategy or business plan. However, like roadmaps, litigation analytics will only be useful if it's based on data that is complete and accurate.
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