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We found 6,352 results for "Marketing the Law Firm"...

Registering Marks As Top-Level Domain Names
January 28, 2010
The Internet Corporation for Assigned Names and Numbers ("ICANN") plans to issue generic top-level domain names ("gTLDs") beyond the current 21 top-level domain names ("TLDs") such as .com and .net. For the first time, trademark owners may use their marks as gTLDs; for example, .nike. The application process is complex, and trademark owners have no guarantee that they will secure gTLDs for their marks. e-Commerce providers, however, can use trademark-law strategy to gain advantages during the application process.
e-Getting Your Back
January 28, 2010
Science tells us that most of an iceberg is hidden beneath the surface of the ocean. e-Commerce law tells us the same thing about Web-site development: The "Web front" that shoppers see can be dwarfed by the hidden, or invisible, "back office" ' the contracts, negotiations and software that make e-commerce Web sites possible. Yet it is that back office that can be the difference between a profitable site and one, like a true iceberg, that is merely adrift and fraught with potential hazards.
Braving Tempestuous Times
January 28, 2010
Hell-or-high-water" protection has long been considered a commercial necessity to ensure the free flow of equipment lease financing and now, bolstered by recent changes to the Uniform Commercial Code (UCC), it has been extended to accounts receivable financing of goods and services.
Technology in Marketing: Got 'G' Cred?
January 27, 2010
Believe it or not, there is actually a term describing the impression that's created when someone types your name into the Google search box and results appear (or not appear as the case may be).
The Best of MLF 2009: More Fabulous Articles
January 27, 2010
Here is the rest of "The Best of MLF 2009," from July through December.
The Place to Network: How to Get Started
January 27, 2010
Networking is and always has been about achieving two primary goals: increasing visibility and demonstrating credibility. It's that simple. So how do we measure success?
How to Lose a Client in 10 Days, Really?
January 27, 2010
James King, in-house counsel of The Boeing Company in Ridley Township, PA, recently introduced six ways lawyers can lose a client ' and steps to avoid those landmines.
Effective Retention of Your Best Talent
January 27, 2010
New challenges spring from the excess, for the time being, of supply over demand for legal services. Smart firms are using this as an opportunity to reshape their model and to attract and retain lawyers
Managing the Compensable Workday in a New Electronic World
January 27, 2010
What is work? When does the workday begin and end? These seemingly easy questions are not so easy anymore. Here's why.
Managing the Compensable Workday in a New Electronic World
January 26, 2010
What is work? When does the workday begin and end? These seemingly easy questions are not so easy anymore. Here's why.

MOST POPULAR STORIES

  • Private Equity Valuation: A Significant Decision
    Insiders (and others) in the private equity business are accustomed to seeing a good deal of discussion ' academic and trade ' on the question of the appropriate methods of valuing private equity positions and securities which are otherwise illiquid. An interesting recent decision in the Southern District has been brought to our attention. The case is <i>In Re Allied Capital Corp.</i>, CCH Fed. SEC L. Rep. 92411 (US DC, S.D.N.Y., Apr. 25, 2003). Judge Lynch's decision is well written, the Judge reviewing a motion to dismiss by a business development company, Allied Capital, against a strike suit claiming that Allied's method of valuing its portfolio failed adequately to account for i) conditions at the companies themselves and ii) market conditions. The complaint appears to be, as is often the case, slap dash, content to point out that Allied revalued some of its positions, marking them down for a variety of reasons, and the stock price went down - all this, in the view of plaintiff's counsel, amounting to violations of Rule 10b-5.
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  • Meet the Lawyer Working on Inclusion Rider Language
    At the Oscars in March, Best Actress winner Frances McDormand made “inclusion rider” go viral. But Kalpana Kotagal, a partner at Cohen Milstein Sellers &amp; Toll had already worked for months to write the language for such provisions. Kotagal was developing legal language for contract provisions that Hollywood's elite could use to require studios and other partners to employ diverse workers on set.
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