Registering Marks As Top-Level Domain Names
January 28, 2010
The Internet Corporation for Assigned Names and Numbers ("ICANN") plans to issue generic top-level domain names ("gTLDs") beyond the current 21 top-level domain names ("TLDs") such as .com and .net. For the first time, trademark owners may use their marks as gTLDs; for example, .nike. The application process is complex, and trademark owners have no guarantee that they will secure gTLDs for their marks. e-Commerce providers, however, can use trademark-law strategy to gain advantages during the application process.
e-Getting Your Back
January 28, 2010
Science tells us that most of an iceberg is hidden beneath the surface of the ocean. e-Commerce law tells us the same thing about Web-site development: The "Web front" that shoppers see can be dwarfed by the hidden, or invisible, "back office" ' the contracts, negotiations and software that make e-commerce Web sites possible. Yet it is that back office that can be the difference between a profitable site and one, like a true iceberg, that is merely adrift and fraught with potential hazards.
Braving Tempestuous Times
January 28, 2010
Hell-or-high-water" protection has long been considered a commercial necessity to ensure the free flow of equipment lease financing and now, bolstered by recent changes to the Uniform Commercial Code (UCC), it has been extended to accounts receivable financing of goods and services.
Technology in Marketing: Got 'G' Cred?
January 27, 2010
Believe it or not, there is actually a term describing the impression that's created when someone types your name into the Google search box and results appear (or not appear as the case may be).
The Place to Network: How to Get Started
January 27, 2010
Networking is and always has been about achieving two primary goals: increasing visibility and demonstrating credibility. It's that simple. So how do we measure success?
How to Lose a Client in 10 Days, Really?
January 27, 2010
James King, in-house counsel of The Boeing Company in Ridley Township, PA, recently introduced six ways lawyers can lose a client ' and steps to avoid those landmines.
Effective Retention of Your Best Talent
January 27, 2010
New challenges spring from the excess, for the time being, of supply over demand for legal services. Smart firms are using this as an opportunity to reshape their model and to attract and retain lawyers