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We found 6,382 results for "Marketing the Law Firm"...

Media & Communcations Corner: Alleviating Client Fatigue Caused by Legal Directories
February 25, 2010
The process of positioning lawyers and law firms for potential rankings ' all in an effort to boost their stature in a keenly competitive legal market, of course ' may impair the relationships with the very clients they hope to impress.
Career Journal: Marketing's Greater Impact During the Great Recession
February 25, 2010
In 2009, the investments that so many had encouraged their respective firms to make actually started to pay some dividends.
Client Speak: Cross-Selling ' Optional or Obligatory?
February 25, 2010
<i>Cross-selling in today's environment? You must be kidding. I have enough trouble holding on to what I have.</i> If that's your reaction, it's understandable. After all, businesses are cutting back on expenses; and, as you well know, in-house legal departments are not immune.
News Briefs
February 25, 2010
Highlights of the latest franchising news from around the country.
Court Watch
February 25, 2010
Highlights of the latest franchising cases from around the country.
CPSC Poised to Implement Online Product Hazard Database
February 25, 2010
The CPSC is posed to unveil its own online reporting system and public database of actual and potential product hazards. Unless the CPSC implements adequate safeguards, information disseminated through the new online database may be wholly unverified.
Attributes of Successful Managing Partners
February 25, 2010
Hardly a week passes without receiving information about a new publication or seminar about law office management. However, information is not readily available about what specifically managing partners and members of management committees should do to coalesce their partners, associates and staff into a well-managed and informed organization.
Change As a Management and Marketing Tool
February 25, 2010
In this economic environment, the word "change" looms large in professional services dialogue. Professions can be fairly rigid and resistant to innovation. But the times seem to have accelerated the need for new ideas and structures to cope with new economic and social problems and opportunities.
Master of Your Domain Name
February 24, 2010
It's been a long time since the Internet was considered to be the sole province of computer technicians and young people. Today, it seems just about everyone is not only connected to the Internet but is using it to blog, to network or to host their own Web site. And that includes most law firms.
Three's a Crowd?
February 24, 2010
Is there room in the legal market for a third high-end legal research service? That is the question as Bloomberg, a company known for its financial news, attempts to muscle in on the turf now occupied by Westlaw and LexisNexis. In December, it officially launched Bloomberg Law.

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  • The Roadmap of Litigation Analytics
    Litigation analytics can be considered a roadmap of sorts — an important guide to ensure the legal professional arrives at the correct litigation strategy or business plan. However, like roadmaps, litigation analytics will only be useful if it's based on data that is complete and accurate.
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  • Understanding the Potential Pitfalls Arising From Participation in Standards Bodies
    Chances are that if your company is involved in research and development of new technology there is a standards setting organization exploring the potential standardization of such technology. While there are clear benefits to participation in standards organizations &mdash; keeping abreast of industry developments, targeting product development toward standard compliant products, steering research and intellectual property protection into potential areas of future standardization &mdash; such participation does not come without certain risks. Whether you are in-house counsel or outside counsel, you may be called upon to advise participants in standard-setting bodies about intellectual property issues or to participate yourself. You may also be asked to review patent policy of the standard-setting body that sets forth the disclosure and notification requirements with respect to patents for that organization. Here are some potential patent pitfalls that can catch the unwary off-guard.
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