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We found 6,382 results for "Marketing the Law Firm"...

Retailer Transparency and Landlord Agility
October 26, 2009
Shopping center and store landlords have been rudely surprised by the speed and breadth of their tenants' downward spiral in the economic implosion of the past year. But the damage might have been mitigated by corrective measures taken earlier in the cycle.
Trade-in Value and Auto Loans After Bankruptcy Reform
October 26, 2009
An in-depth discussion of the 910-day provision and the hot debate surrounding it, this article is intended to provide a complete and exhaustive review of the legislative record to assist market actors and courts.
THE RED ZONE PLAY OF THE WEEK - 6 Touchdowns in the Snow
October 19, 2009
THE RED ZONE PLAY OF THE WEEK - 6 Touchdowns in the Snow Scoring 6 touchdowns in the snow is a truly special accomplishment, even for the New England Patriots. They anticipate the positives and the obstacles to accomplishing their goals. So too must business development consultants insure that their attorney marketing training includes a heavy dose of understanding the in-house counsel selection process. Just like a football player learns where the oppornents' strengths are located, so…
Planning Realistically In a Time of Economic Distress
October 16, 2009
How to Avoid Destroying Your Firm's Future By Arbitrary Expense Cutting and Obsolete Planning Techniques There is a wonderful old Russian folk tale about the family in a sled being chased by ferocious wolves. To slow down the wolves, thinking to protect the remaining family members, they threw children overboard. That story comes to mind as we watch law firms, chased by the wolves of a depressing economy, decimate their firms by furloughing or firing staff, deferring'
Blogging Checklist
September 30, 2009
An integrated blog added to your online presence is certainly a consideration for any lawyer today looking to market his or her practice and/or firm. There are a handful of reasons why ' and why not ' to launch a blog.
Professional Development: Creative 'Capers' Can Help Build Internal Relationships
September 30, 2009
When associates think about client development they think of buzzwords ' the cliche "elevator speech," or "pounding the pavement." To the other 99% of associates, these vaguely defined activities often seem onerous.
The PPC Trademark Battle Continues
September 30, 2009
This article recently ran in our sister publication entitled Internet Law & Strategy. We felt it was important to share with our readers.
TextMap Version 5: New Uses for a Familiar Tool
September 29, 2009
A bunch of loose nails can be pounded with a shoe or a rock, but why not buy a hammer so you have the right tool for the job? Similarly, a load of transcripts can be tagged with sticky flags and painstakingly summarized on a yellow legal pad, but why not use software to help you comprehensively manage and annotate them? TextMap 5 from LexisNexis (formerly CaseSoft) is the right tool for the job.
Movers & Shakers
September 29, 2009
Highlights of the latest equipment leasing news from around the country.
The Impact of the Credit Crisis on DIP Financing
September 29, 2009
A byproduct of the frozen credit markets was the unexpected contraction of available debtor-in-possession financing (DIP financing). Historically, DIP financings have had the lowest default rates among commercial loans, and until the recent market disruption, only two significant DIP loans had defaulted, and only one of those resulting in a sub-par recovery.

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  • Internet Goods and Product Liability
    The Internet's value arises in part from its ability to provide images, data and content quickly and at little cost. This ability results from the fact that Internet products — whether they be images, data or content — are each reduced to a digital format. Sharing products that have been so reduced may result in product liability.
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  • Understanding the Potential Pitfalls Arising From Participation in Standards Bodies
    Chances are that if your company is involved in research and development of new technology there is a standards setting organization exploring the potential standardization of such technology. While there are clear benefits to participation in standards organizations — keeping abreast of industry developments, targeting product development toward standard compliant products, steering research and intellectual property protection into potential areas of future standardization — such participation does not come without certain risks. Whether you are in-house counsel or outside counsel, you may be called upon to advise participants in standard-setting bodies about intellectual property issues or to participate yourself. You may also be asked to review patent policy of the standard-setting body that sets forth the disclosure and notification requirements with respect to patents for that organization. Here are some potential patent pitfalls that can catch the unwary off-guard.
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