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We found 6,365 results for "Marketing the Law Firm"...

IT is Dead; Long Live IT
August 26, 2009
There is an irony to IT in law firms: Firms spend so much time on issues like IT infrastructure and upgrade projects that they spend too little time using technology to improve how lawyers work. Law firms cannot achieve real value from their technology investments until they change this model.
Insurance Coverage for Trademark Infringement Lawsuits
August 26, 2009
Standard liability insurance policies contain, in addition to the well-known bodily injury and property damage coverages, an often-forgotten section known as "advertising injury," which affords coverage that too many companies overlook.
Court Watch
August 26, 2009
Highlights of the latest franchising cases from around the country.
A New Legal Landscape for Franchising in South Africa
August 26, 2009
South Africa's Consumer Protection Act will have a significant impact on franchising in that country. The president of South Africa signed the new legislation into law on April 24, 2009, and it was published in the government gazette on April 29, 2009. The Act codifies many franchise practices that have been advocated by the Franchise Association of South Africa since the early 1990s and expands on existing provisions of South Africa's Competition Act, 1998.
Electronic Medical Records
August 26, 2009
Recently, physicians and other health care providers have been inundated with information regarding electronic medical records ("EMR"). However, it is believed that the vast majority of health care transactions are still taking place on paper.
If I Told You Once, Is That Enough?<i>Follow, Follow, Follow-up</i>
August 26, 2009
The idea is to keep in touch with the prospect ' to keep your name and service very much in the forefront of his or her mind without being counterproductive. How counterproductive? By being a nuisance. By calling too often. By pressing too hard. What does that leave?
If I Told You Once, Is That Enough?<i>Follow, Follow, Follow-up</i>
August 26, 2009
Okay, so you sent the prospect a letter. Or you had a great meeting. Or the prospect came to a seminar. And nothing happened. You've learned the basic lesson. An initial contact, no matter how friendly, is not a marriage vow. The follow-up is necessary. The fact is that in professional services marketing you've got a few distinctive things working. The prospect may like you, but doesn't need your services at this moment. The prospect is not in&#133;
Tax Discounts on Valuations of Pass-through Entities
August 26, 2009
In the area of business valuation, the experienced practitioner should know as much, if not more, of the lingo than the competition. The seasoned attorney will know enough to size up his/her expert so the court does not dismiss a valuation as inherently unfair.
Mentoring Tomorrow's Law Firm Leaders
August 25, 2009
In today's tepid economy, maintaining client services is sometimes off balance with the skillful practice of law or the recruitment of new talent; the defining dynamic frequently falls on the shoulders of firm leadership. These fundamental concepts needn't be compartmentalized. This delicate balance deserves a dialog with all firm members and firm clients.
Redaction on Pricing Legal Services
August 25, 2009
The article herein takes the discussion of alternative billing a step further with information from Association of Corporate Counsel (ACC). How does a law firm or in-house counsel do it and what steps can taken to create a competitive advantage with alternative billing?

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