Career Journal: Does Having a J.D. Help a Career in Legal Marketing?
April 27, 2009
The marketing function is expanding within law firms. Despite of, or perhaps because of, the legal industry's economic woes of late, the expectations around marketing ' from increased business development to enhanced practice support ' has never been greater. Do you need a J.D. to have a career in marketing?
Do More with Less and Gain Market Share
April 27, 2009
The current economic situation is forcing firms to think of new ways to market themselves, which likely will become the new norm, long after the downturn is history.
Do Comparative Lawyer Rankings Run Afoul of Ethical Guidelines?
April 27, 2009
The ABA's Model Rules of Professional Conduct, adopted in many jurisdictions, now allow attorney advertisements but restrict "misleading" communications. Significantly, such misleading communications may include unsubstantiated comparisons to other lawyers.
RICO
April 27, 2009
Smithfield Foods' precedent-setting civil racketeering suit against the United Food and Commercial Workers' Union (UFCW) and several related defendants spawned critically important legal precedent that blazes a new trail for employers who are in search of litigation options for responding to non-traditional union organizing methods.
RED ZONE PURGATORY - LEGAL SALES
April 21, 2009
RED ZONE PURGATORY - How to Navigate Through the Netherworld of Legal Sales There is a time - perhaps only a split second - between when your firm and a prospective client are engaged in a tete a tete about what to do next on a project or potential engagement. It is that moment that lies between what you and your client decide to do next and the RED ZONE. And whether the time purgatory lasts…
Developments, Risks and Advanced Structures in the Lease Syndication Market
April 15, 2009
Lease syndications have enjoyed a significant rise in popularity in recent years. This rise in popularity has brought about an evolution in the commonly used structures, leading to additional complexity and confusion in practice. In this article, we provide a framework for analyzing syndications and addressing the practical needs of originators and funders.
WHY NOT COLLABORATE?
April 08, 2009
WHY NOT COLLABORATE? An often successful but often overlooked attorney marketing strategy to increase visibility and bring in new clients is to collaborate with other businesses. Small businesses and consultants do this almost as a necessity when pitching clients who require services beyond the scope of their own capabilities. For example, if your firm holds a specialty in employment law, why not try teaming up with human resources organizations and/or professionals for certain projects, such'
CIT Survey Examines the Middle Market's Outlook on the Economy
March 31, 2009
In the opinion of four out of five middle-market executives, the financial crisis will bottom out in 2009. This is according to a research report, "U.S. Middle Market Outlook 2009: Navigating the Credit Crunch," the first in a series of four in-depth studies on the middle market sponsored by CIT Group and produced by Forbes Insights, the research practice of Forbes Media.
