The Struggle over Net Neutrality
March 30, 2009
In impassioned language more appropriate to international conflict, political debate or, at the very least, the cosmic struggles of comic-book superheroes and villains, a debate about "net neutrality" continues to rage in legal and business publications, on the Internet and in blogs throughout the world.
Communicating Effectively with Colleagues and Clients
March 30, 2009
Are you a successful communicator? Are you thriving at your firm and with your clients by raising your communication bar and keeping it high? The following four principles will enable you to improve your effectiveness when communicating orally or in writing with colleagues and clients.
Rules Governing Fax and E-mail Ads
March 30, 2009
The importance of having a robust compliance policy to review the content of proposed advertisements is well-known and widely accepted. But what may not be as familiar is the need for a separate policy focused on the means of disseminating such advertising.
Firms: What Is Your Brand Saying About You?
March 30, 2009
Big changes bring big challenges for marketing. The current generation of legal marketer is experienced in serving clients who want more. Now we have to create a service that provides more with less. What can we rely on to help us do this? Our brand.
Law Firm Intelligence: Researching the Economy
March 30, 2009
In the December, 2008, issue of Marketing the Law Firm, we began a series entitled "Researching the Economy." The discussion continues this month with a look at client-potential research.
The Place to Network: Knocking on the Right Doors
March 30, 2009
Opportunity knocks when you least expect it ' but will it knock when the economy is in freefall and the legal profession is seeing some of its worst layoffs ever? The answer is ' maybe ' if you network!
The Road to Leadership for Women in Law
March 30, 2009
There's been a lot of talk about leadership, especially inside the ranks of women who aspire to hold powerful positions within law firms. This article is not aimed at those women, but how leadership outside the confines of one's practice can take center stage in attaining the personal satisfaction that often leads to a successful career.
Parting Friends?
March 30, 2009
Perhaps the most troubling decision for any partnership's management committee is the determination to force partners from the partnership. This article examines what law firms can do to assist their partners as they show them the door.
