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We found 6,296 results for "Marketing the Law Firm"...

Peer-to-Peer May Share Some Nightmares
November 25, 2008
Unknown to corporate America, the popular peer-to-peer file-sharing networks that allow music and movies to be shared could be sharing something else with the public: company secrets and personal data.
Search Engine Optimization Raises Bar for Law Firm Web Sites
November 25, 2008
Search engines compete with each other on their ability to guide users to relevant content. The search engines, therefore, reward those Web pages that provide useful content to their consumers with high rankings. To understand how to get the most out of search engine optimization, it is important to learn how search engines catalogue and evaluate trillions of Web pages to determine which one is most relevant to a given search query.
<b><i>Product Review:</b></i> Clio, Effective SaaS Practice Management For the Small Firm
November 25, 2008
As a partner in a small firm, I must divide my time between servicing current clients, finding new ones and running the operational side of my small business. In addition, I have three children, so it is essential for me to be able to work from home and office interchangeably. Another challenge is that my client base requires me to travel frequently, which makes it imperative for me to have access to my client data wherever I am, day or night.
Web 2.0: Don't Miss the Big Picture
November 25, 2008
Web 2.0 is more than merely an upgrade of Web 1.0; rather, it is an evolutionary step toward a major change to the practice of law ' and the end of the bricks-and-mortar world of law firms as we know them today. The fact is that law firms spend the bulk of their fixed overhead in two areas: office space and personnel. One of these expenses, office space, can be dramatically reduced today; and personnel costs, especially on the support side, can be reduced today and dramatically reduced in just one more generation.
<b>Counsel Concerns:</b> TV Station Buyers Claim Law Firm Botched Deal
November 25, 2008
The owners of Spanish-language GenTV are suing four Holland &amp; Knight partners, alleging the $48 million purchase price of a Key West, FL, television station was millions of dollars too high because of botched legal work.
SoundExchange Counsel Faces Royalty Skirmishes
November 25, 2008
SoundExchange originated as a division of the RIAA and was spun off as a separate group in 2000 to collect and distribute digital performance royalties. It's the only agency authorized to do so. Today, it represents more than 3,500 record companies and more than 6,000 labels and their artists. Michael Huppe, general counsel for SoundExchange, says music labels and artists will increasingly depend on the performance royalties SoundExchange distributes to survive.
Leadership Development Programs
November 25, 2008
Leadership programs can range from a collection of specific training programs to a more comprehensive approach, including an organized curriculum, senior advisers, individual coaching, development plans and formal feedback. If your firm is interested in starting a comprehensive program, here are some factors to consider.
Technology in Marketing: Managing and Monitoring Your Law Firm's Reputation Online
November 25, 2008
While the issue of online reputation is relevant to both law firms and individual attorneys, in this article we focus on tips and strategies for monitoring, managing, and maximizing a law firm's online reputation.
Movers & Shakers
November 25, 2008
Who's doing what; who's moving where.
Law Firm Intelligence: Researching the Economy
November 25, 2008
This is the first in a series of articles designed to provide researchers and marketers with tools to gain a degree of clarity and insight into how the economy will affect their firms.

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  • Major Differences In UK, U.S. Copyright Laws
    This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
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  • Inferring Dishonesty: The Fifth Amendment and Fidelity Coverage
    Dishonest employees always have posed a problem for businesses. The average business may lose 6% of its annual revenues to employee fraud, and cumulatively the impact of employee theft on the economy is estimated to be $600 billion annually. <i>See</i> Association of Certified Fraud Examiners ("ACFE"), 2002 Report to the Nation on Occupational Fraud &amp; Abuse, at ii, 4 (2002), available at <i>www.cfenet.com/publications/rttn.asp.</i> Although the average loss through employee embezzlement is $25,000, where computerized financial records or transactions are involved, the average loss increases nearly twentyfold. <i>See</i> National White Collar Crime Center, <i>WCC Issue: Embezzlement/Employee Theft,</i> at 2 (2002), available at <i>http://nw3c.org/downloads/Computer_Crime_Weapon.pdf.</i>
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  • The Article 8 Opt In
    The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.
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