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We found 6,330 results for "Marketing the Law Firm"...

Law Firm Leadership: An Economic Stimulus Plan for Law Firms
Wall Street and Main Street are not the only places that need a paddle to the chest. While many firms look to cut costs to stop the bleeding, this alone is not a prescription for a return to health. Here's what to do.
Revisiting MLF 2008: What You Missed!
At the beginning of a new year, we always look back on the year that was. The Year in Review, beginning herein, will present a pared-down reprint of one article from each of the last 12 issues of MLF (six articles this month and six next month).
The Disappearance of Qs: A Knockout Punch to Securitizations?
Proposed changes to accounting rules for securitization vehicles will further challenge this already fragile market, threatening its role as a significant source of liquidity.
Equitable Distribution of the Appreciation in Value of Separately Owned Residences
In last month's newsletter, the authors discussed recent case law concerning the equitable distribution of the increased value of separately owned primary and secondary homes. Not all of these cases are in line with one another, leading them to the question: "How are courts really deciding who will benefit from increases in value in separately owned homes?"
Movers & Shakers
Who's going where; who's doing what.
Practice Tip: Expert Witness Selection
This article briefly outlines the historical development of the federal rules relating to expert witness discovery, discusses evolving judicial interpretations of the scope of expert witness discovery, provides a sampling of federal and state court rulings as to various types of expert witness discovery requests, and offers practical advice in respect to managing expert witness discovery.
The 2009 PhRMA Code on Interactions with Health Care Professionals
The Pharmaceutical Research and Manufacturers of America ("PhRMA") recently issued a revised version of its Code on Interactions with Healthcare Professionals that took effect on Jan. 1, 2009 ("revised Code"). Here's a look at the revisions.
Switching to Fixed Operating Costs
By carefully analyzing those items that are included in Fixed Costs, those items that are excluded from Fixed Costs, and the manner by which Fixed Costs will be escalated each year, a tenant can effectively convert from the payment of a proportionate share of additional rent expenses to the payment of a Fixed Cost expense. Here's how.
The Impact of Technological Developments On the Workplace
This two-part article examines several different contexts where changing technology is affecting the workplace and presenting new, and sometimes unique, challenges to Human Resources professionals.
The Art in Marketing Strategy: Creativity vs. Memory
Many years ago, I worked at an ad agency whose creative director boasted of his ability to generate good advertising ideas. The problem was that his ideas weren't very good. His ad campaigns usually fell short of objectives, or at least, generated no excitement; nor were they very competitive. They rarely were the right ideas for the campaigns involved. After a while, I figured out what was wrong. The problem was that he wasn't creating, or even thinking. He was remembering.

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  • Strategy vs. Tactics: Two Sides of a Difficult Coin
    With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
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  • Technology in Marketing: Where to Invest Your Marketing Technology Dollars
    Law firms have realized that using technology ' particularly the Internet ' is a powerful tool for creating a more level playing field to enhance their images, expand their visibility in targeted markets and drive business to their firms. However, with so many competing interests for limited marketing dollars, where should you invest your firm's resources to get the most bang for the buck?
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  • Coverage Issues Stemming from Dry Cleaner Contamination Suits
    In recent years, there has been a growing number of dry cleaners claiming to be "organic," "green," or "eco-friendly." While that may be true with respect to some, many dry cleaners continue to use a cleaning method involving the use of a solvent called perchloroethylene, commonly known as perc. And, there seems to be an increasing number of lawsuits stemming from environmental problems associated with historic dry cleaning operations utilizing this chemical.
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