Video Marketing Will Soon Be Essential
As marketing executives, we know our firms ought to be doing video marketing. We understand that video allows us to connect with audiences in ways that the written word never will. If your firm has not yet joined the video marketing revolution, there is still plenty of room on the bandwagon. In fact, many of the country's largest firms still have no online video presence. It's time to take advantage of this increasingly essential marketing tool.
How Blockchain Technology Can Drive the Legal Industry Forward
A new legal structure that bestows and monitors trust must be employed. Is decentralization of traditional, gigantic central bank repositories of data the answer? Is blockchain technology the new path that the legal industry should take to sustain in the digital age? Let us consider the most significant implications of decentralized technologies to the legal industry.
Regulators are Catching Up to Cryptocurrency and Blockchain Technology within the Financial Services Industry
<b><i>Part Two of a Two-Part Article</b></i><p>The proliferation of cryptocurrency and blockchain is being driven by the efficiencies and protections afforded to early adopters. The operational efficiencies and resulting cost savings are readily apparent in the financial services industry and are equally coveted by the entities trying to implement them and by the customers who will benefit from the implementation. However, neither party can fully enjoy these benefits without first understanding and overcoming the various regulatory hurdles.
Top Cybersecurity Takeaways from Relativity Fest 2017
Cybersecurity is a hydra of complexity. Keeping a grasp on it requires constant re-education. What no one tells you: managing your company's cyber vulnerability demands a willingness for personal vulnerability. Being honest about our cyber risks is painful. And scary.
Influencing the Influencers
The importance of promoting brands and products on digital platforms has continued to grow as advertisers are learning how to use social media to reach out to specific populations by harnessing the power and goodwill of the people on these platforms that are popular with and influence particular niche groups of interest. These so-called “influencers” can have thousands, or even millions and tens of millions of followers. But when is the influencer an objective critic, and when is she a paid spokesperson?
Internet Goods and Product Liability
The Internet's value arises in part from its ability to provide images, data and content quickly and at little cost. This ability results from the fact that Internet products — whether they be images, data or content — are each reduced to a digital format. Sharing products that have been so reduced may result in product liability.
TTAB: Trademark Use Must be Proven
<b><i>Board Says It Doesn't Matter Whether Use Is By a Trademark Owner Or a Third Party</b></i><p>In a nearly 50-page precedential opinion, the Trademark Trial and Appeal Board (TTAB) panel of Judges Adlin, Heasely, and Lynch, underscored the need to prove actual use in commerce in order to register a trademark, regardless of how low the standard for use under the Lanham Act has recently become. <i>Tao Licensing, LLC, v. Bender Consulting d/b/a Asia Pacific Beverages.</i>
ESPN Prevails in Video Privacy Suit
The U.S. Court of Appeals for the Ninth Circuit upheld a win for ESPN in a lawsuit that accused the company of sharing the personal identities of customers, who used the sports network's Roku streaming application, with data analytics companies.
