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We found 6,296 results for "Marketing the Law Firm"...

Career Journal: The Quest for the Ultimate Resume
March 28, 2008
Creating a 'four-color glossy' resume with an accompanying picture of yourself smiling ear to ear is going to leave a lasting impression, but not in the way you might hope. You may be thinking; 'I would never do that!' But you would be amazed at how many of your contemporaries have acted on that temptation.
Comment
March 28, 2008
The question has been asked what my motivation was in writing the most recent Op Ed about the state of law firm marketing. Simply stated, it was written to deliver a wake-up call ' so that law firm marketing does not devolve into a back room staff function but assumes it rightful role at the management table."
Business Crimes Hotline
March 28, 2008
Recent litigation of interest to you and your practice.
Potential Criminal Liability for Subprime Lending Practices
March 28, 2008
In light of the complex and opaque nature of the subprime mortgage market, government investigators are probing the valuation and disclosure decisions made by market participants at multiple levels. It is not yet clear what charges prosecutors will assert to prove fraud claims against dishonest subprime market participants.
On the Move
March 28, 2008
Who's doing what; who's going where.
The Broken Covenant: A Retrospective -- 'Partners for Life'?
March 27, 2008
This article examines the "Partners for Life" covenant and several of the factors that led to its demise.
Downsizing: Being the Messenger May Actually Be Good for Your Career
March 27, 2008
Whether or not to adjust the number of employees or partners downward can be a critical decision for 2008. In the event it does happen, marketing executives will, undoubtedly, be asked to help craft appropriate messages to both the market and within their own firms in advance of rumor mills, blogs, and especially, the competitors offering their own take on the changes. However daunting the task, working through such scenarios can go a long way toward preserving your firm's reputation and bolstering your own career opportunities within your current firm or with a prospective employer.
Educating Marketing Professionals on Key Financial Metrics and Measurements
March 27, 2008
This article discusses two strategic but basic tenets of law firm finance and economics — matter profitability and return on investment (ROI) — and how marketing and finance professionals can work together to link marketing and financial strategies.
Practice Notes
March 27, 2008
Sonnenschein Team Leaves to Found MSK NY Office<br>TV-Company Deal Highlights U.S. Risk Allocation
Think You Know What Constitutes Good Cause?
March 27, 2008
Many employers believe that since they make the first call as to whether cause exists, that is the final call. However, as demonstrated by the jury verdict in a recent Maryland trial, it is the jury, not the employer, that gets to make the final call as to whether cause exists. <i>Kinsbourne, et al. v. 180's LLC.</i>

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  • The Article 8 Opt In
    The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.
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