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We found 6,296 results for "Marketing the Law Firm"...

What's Hot, What's Not
January 31, 2008
News about lawyers, law firms, and the latest trends in the partnership arena.
Generational Differences: Not the Only Issue
January 31, 2008
How have we become so focused on whom we hire, promote, and retain, and in the process, lost sight of the needs of the clients we serve or solicit?
Sustaining the Ethical Law Firm
January 31, 2008
This article discusses the key issues in establishing and maintaining a culture of ethical behavior through governance, leadership, and strategic direction.
Selecting Experts in Patent Cases: A Few Simple Considerations
January 31, 2008
This article discusses several simple considerations that confront a litigant when selecting experts in a typical patent case.
Who Cares About Japan?
January 31, 2008
In the first article in this series, we established that the Japanese government has taken a keen interest in rebuilding its regulatory foundation to help strengthen the country's intellectual property rights ('IPR'). The second installment explored the evolving strategies Japanese corporations have and are beginning to employ to leverage their intellectual capital. This final installment focuses on Japan's leading role in developing and enforcing international IPR, specifically within Asia.
Using a License Agreement Instead of a Lease
January 31, 2008
Given the need of landlords to be relieved of the onerous burdens and frustrations of traditional landlord-tenant litigation, a license agreement may be useful for the right business plan.This article discusses the license agreement — its limitations and its powers. It also dissects and explains when and how to use a license agreement, and the ability to effectuate self-help properly.
Climate Change: D&O Issues for Policyholders
January 30, 2008
Directors and officers are developing strategies to address the business impact of climate change and the potential financial impact of current and future greenhouse gas regulation. Among the challenges they face are how to address disclosure obligations related to these financial risks and how to maximize potential insurance coverage under directors' and officers' liability insurance policies should climate-related claims be asserted.
Professional Development: Making Rain by Being You
January 30, 2008
Lackluster business development efforts are seldom tied to that part of your practice you enjoy, the part that is ' well ' fun. After all, doesn't generating new business mean you can work on matters you really enjoy? Stop dreading networking and start focusing on those parts of your practice you adore. If you picture your ideal practice five years hence and start there, business development will become less of a chore and more of an extension of your passion.
Technology in Marketing: Using the Web
January 30, 2008
The legal industry hasn't been known to be the most innovative industry when it comes to cutting-edge interactive marketing. But a handful of firms are challenging that assumption.
The Place to Network: Jumpstart Client Development with Social Networking
January 30, 2008
Teens, college kids and recent graduates have grown up with the Internet and social networking sites in their bloodstreams ' they are constantly communicating with each other through Web sites. If you not convinced that you're slightly out of the loop on this trend, ask yourself when was the last time you got 'poked' or 'threw a sheep' at someone on Facebook? The truth is the social networking is rapidly becoming a highly viable way for attorneys to expand their books of business.

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  • Major Differences In UK, U.S. Copyright Laws
    This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
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  • The Article 8 Opt In
    The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.
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