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We found 6,296 results for "Marketing the Law Firm"...

Bluecasting or Bluespamming?
October 29, 2007
Bluetooth, the moniker of the popular wireless technology, is named after a 'Viking' king famous for having united several Scandinavian countries, at least temporarily. Bluetooth, however, was not a Viking in the popular sense ' he used cunning more often than violence to achieve his objectives. It is perhaps appropriate, then, and certainly no surprise that marketers ' e-commerce firms and their marketing reps and agents among them ' have begun using Bluetooth technologies to do some 'Viking' of their own. Bluetooth Marketing ' also called Bluespamming ' uses Bluetooth technology to reach nearby potential consumers and offer them coupons, downloads, and other product or service information.
Selling Your e-Commerce Company For Private Equity Money
October 29, 2007
Entrepreneurs have traditionally dreamed of creating family businesses that would last for generations. Certainly, everyone has seen the stickers and other marketing testifying to a firm's and its founding family's decades of service, and their stability and track record. But in today's constantly changing e-commerce world, a business often must reinvent itself several times in one generation, much less plan to last for several.
Subleasing Pointers: The Perspective of a Prime Landlord, Sublandlord, and Subtenant
October 29, 2007
This three-part article provides a pointers for the Prime Landlord, Sublandlord, and Subtenant to consider when negotiating provisions relating to subleasing.
Alienation of Tenants' Rights: Factors to Consider to Make a Ground Lease Financeable
October 29, 2007
This article suggests some tips to consider in the negotiation of the provisions of a ground lease that will be the center of attention for the leasehold mortgagee. These tips should help to smooth the way for the tenant's leasehold financing by an institutional mortgagee.
Harnessing Creativity or Creating Liability?
October 29, 2007
The growth of online social networking has not been lost on marketers, who hope to enlist Internet users in campaigns to promote their products and services. This article will appear in three installments. This first part examines the use of user-generated content ('UGC') and user participation as part of a promotion.
Gotta Go, My Cell's Ringing
October 01, 2007
I was probably the last human on the planet over 5 to get a cell phone. I didn't want one. I didn't want to be part of the Great Cell Phone Conspiracy that currently over-rides every ounce of courtesy left in even the nicest people. Of course the first time the commuter train broke down, leaving my teenaged son alone in the house with no notion where his Mom was, I bowed to the inevitable and'
Normalizing Mix Variables in Financial Data
September 28, 2007
Most law firm managers understand the importance that business analysis plays in steering a firm toward success. However, as with so many things in life, a little bit of analysis can be a dangerous thing. Management reporting processes typically collect, organize, and ultimately combine data sets from different practice areas, offices, industries, etc. Superficial reports compare aggregate characteristics (<i>e.g.</i>, top-line results) without identifying the varying components contained within the data sets and normalizing for these variables. This can lead those who examine such reports to draw misleading or even totally wrong conclusions.
Forum Non Conveniens
September 28, 2007
On July 31, 2007, the Appellate Division of the New Jersey Superior Court affirmed the forum non conveniens dismissal of pharmaceutical product liability claims filed by 95 UK plaintiffs in In re Vioxx Litigation, Docket No. A-1731-06T1. The case involved allegations asserting personal injury claims allegedly caused by defendant Merck &amp; Co., Inc.'s anti-inflammatory medicine, Vioxx'. This is a noteworthy forum non conveniens decision that could well have ramifications outside of New Jersey, particularly in other mass tort situations.
Building a Fire Wall
September 28, 2007
Part One of this series discussed the misuse of the public nuisance doctrine in product liability litigation. The conclusion addresses the rejection of these claims by courts in Missouri and New Jersey.
Business Opportunity Alternatives
September 28, 2007
Part One of this series discussed the following forms of the business opportunity model of patent monetization: 1) outright sale of the patent; 2) exclusive field-of-use licenses; and 3) nonexclusive licenses and transfer of know-how. This month's installment addresses corporate transactions and various investment and financing vehicles.

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