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We found 6,382 results for "Marketing the Law Firm"...

Maximizing the Power of Virtual Data Rooms
November 26, 2007
Virtual data rooms ('VDRs') offer legal and financial professionals an array of advantages. Overall, VDRs make it possible for lawyers and other deal advisers to focus more on the substantive work to be done and less on procedural aspects of deal management.
Online Sweepstakes and Contests As Promotional Devices
November 26, 2007
Online sweepstakes and contests are frequent devices used to promote companies and their products and services. While these tools of the online promotions and marketing trade offer the promise of a cost-efficient way to target interested consumers and create a great deal of buzz, they are hardly trouble-free and myriad traps await the unwary. The Attorney Generals of several states closely regulate and monitor sweepstakes and contests and failure to conduct the campaign properly can result in regulatory enforcement actions and consumer lawsuits.
Industry's Lead Counsel in Music-Sharing Suits Discusses Procedural Aspects of Campaign
November 26, 2007
The RIAA has filed thousands of legal actions since its campaign against unauthorized file sharers began in 2003. For the past two years, Holme Roberts &amp; Owen (HRO), based in Denver, CO, has served as national coordinating counsel for these cases. HRO partner Richard L. Gabriel, the record industry's lead counsel in its national campaign, gave an update on the industry's legal efforts against file sharing in a discussion at his office with <i>Entertainment Law &amp; Finance</i> Editor-in-Chief Stan Soocher.
WHAT DID NOT WORK II.
November 19, 2007
WHAT DID NOT WORK II. This is the second in a series of comments on why in-house counsel rejected law firm business development efforts. Attorneys marketing must consider a wider range of sales considerations than typically brought to the table. Following are more examples of what I have heard counsel discuss law firm marketing presentations: 1. Make sure everyone on your team sits facing the inside counsel. Don't insult them by looking out the window or keeping&#133;
WHAT DID NOT WORK II.
November 19, 2007
WHAT DID NOT WORK II. This is the second in a series of comments on why in-house counsel rejected law firm business development efforts. Attorneys marketing must consider a wider range of sales considerations than typically brought to the table. Following are more examples of what I have heard counsel discuss law firm marketing presentations: 1. Make sure everyone on your team sits facing the inside counsel. Don't insult them by looking out the window or keeping&#133;
Merck to Pay $4.85 Billion in Vioxx Settlement
November 09, 2007
Wire services are reporting that Merck &amp; Co. has agreed to pay close to $5 billion to settle claims that its Vioxx painkiller caused heart attacks and strokes.
Merck to Pay $4.85 Billion in Vioxx Settlement
November 09, 2007
Wire services are reporting that Merck &amp; Co. has agreed to pay close to $5 billion to settle claims that its Vioxx painkiller caused heart attacks and strokes.
The MLF 50: A Spectacular Achievement
November 01, 2007
Once again, Law Journal Newsletters are on the forefront with the publication, in this month's issue of Marketing the Law Firm, of the Third Annual MLF…
Media & Communications Corner
October 31, 2007
A profile of Claudia M. Freeman, Director of Marketing &amp; Communications, Cadwalader, Wickersham &amp; Taft.
Law Firm Leadership
October 31, 2007
The leadership aspects of cross-selling.

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  • Understanding the Potential Pitfalls Arising From Participation in Standards Bodies
    Chances are that if your company is involved in research and development of new technology there is a standards setting organization exploring the potential standardization of such technology. While there are clear benefits to participation in standards organizations &mdash; keeping abreast of industry developments, targeting product development toward standard compliant products, steering research and intellectual property protection into potential areas of future standardization &mdash; such participation does not come without certain risks. Whether you are in-house counsel or outside counsel, you may be called upon to advise participants in standard-setting bodies about intellectual property issues or to participate yourself. You may also be asked to review patent policy of the standard-setting body that sets forth the disclosure and notification requirements with respect to patents for that organization. Here are some potential patent pitfalls that can catch the unwary off-guard.
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  • The Roadmap of Litigation Analytics
    Litigation analytics can be considered a roadmap of sorts — an important guide to ensure the legal professional arrives at the correct litigation strategy or business plan. However, like roadmaps, litigation analytics will only be useful if it's based on data that is complete and accurate.
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