Law.com Subscribers SAVE 30%

Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.

Search

We found 6,401 results for "Marketing the Law Firm"...

Online Sweepstakes and Contests As Promotional Devices
November 26, 2007
Online sweepstakes and contests are frequent devices used to promote companies and their products and services. While these tools of the online promotions and marketing trade offer the promise of a cost-efficient way to target interested consumers and create a great deal of buzz, they are hardly trouble-free and myriad traps await the unwary. The Attorney Generals of several states closely regulate and monitor sweepstakes and contests and failure to conduct the campaign properly can result in regulatory enforcement actions and consumer lawsuits.
Industry's Lead Counsel in Music-Sharing Suits Discusses Procedural Aspects of Campaign
November 26, 2007
The RIAA has filed thousands of legal actions since its campaign against unauthorized file sharers began in 2003. For the past two years, Holme Roberts &amp; Owen (HRO), based in Denver, CO, has served as national coordinating counsel for these cases. HRO partner Richard L. Gabriel, the record industry's lead counsel in its national campaign, gave an update on the industry's legal efforts against file sharing in a discussion at his office with <i>Entertainment Law &amp; Finance</i> Editor-in-Chief Stan Soocher.
WHAT DID NOT WORK II.
November 19, 2007
WHAT DID NOT WORK II. This is the second in a series of comments on why in-house counsel rejected law firm business development efforts. Attorneys marketing must consider a wider range of sales considerations than typically brought to the table. Following are more examples of what I have heard counsel discuss law firm marketing presentations: 1. Make sure everyone on your team sits facing the inside counsel. Don't insult them by looking out the window or keeping&#133;
WHAT DID NOT WORK II.
November 19, 2007
WHAT DID NOT WORK II. This is the second in a series of comments on why in-house counsel rejected law firm business development efforts. Attorneys marketing must consider a wider range of sales considerations than typically brought to the table. Following are more examples of what I have heard counsel discuss law firm marketing presentations: 1. Make sure everyone on your team sits facing the inside counsel. Don't insult them by looking out the window or keeping&#133;
Merck to Pay $4.85 Billion in Vioxx Settlement
November 09, 2007
Wire services are reporting that Merck &amp; Co. has agreed to pay close to $5 billion to settle claims that its Vioxx painkiller caused heart attacks and strokes.
Merck to Pay $4.85 Billion in Vioxx Settlement
November 09, 2007
Wire services are reporting that Merck &amp; Co. has agreed to pay close to $5 billion to settle claims that its Vioxx painkiller caused heart attacks and strokes.
The MLF 50: A Spectacular Achievement
November 01, 2007
Once again, Law Journal Newsletters are on the forefront with the publication, in this month's issue of Marketing the Law Firm, of the Third Annual MLF…
Media & Communications Corner
October 31, 2007
A profile of Claudia M. Freeman, Director of Marketing &amp; Communications, Cadwalader, Wickersham &amp; Taft.
Law Firm Leadership
October 31, 2007
The leadership aspects of cross-selling.
The Third Annual MLF 50: The Top 50 Law Firms in Marketing and Communications
October 31, 2007
The long-awaited listing is here: Find out which firms made it on our vaunted Top 50 list -- and why.

MOST POPULAR STORIES