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We found 6,352 results for "Marketing the Law Firm"...

When Products Liability Intersects with Malpractice Strategy
September 27, 2007
When physicians and hospitals find themselves defending a medical malpractice case that has been intertwined with product liability claims against a medical device manufacturer, these may seem like uncharted waters as compared with litigation solely involving multiple physician or hospital defendants. But the same general principle governs both scenarios: Defendants are likely to fare better when they hold hands and play nicely together for as long as possible and present a united front to plaintiffs.
Achieving 'Voice Productivity' with Digital Dictation Software
September 26, 2007
Whyte Hirschboeck Dudek S.C.'s IT group is a 14-member centralized team that is charged with the responsibility of pursuing value-added technology solutions for the staff and its clients. With this overriding mission in mind, Anna Boll, the firm's IT project manager, and I began our pursuit of selecting and rolling out a new dictation technology to our staff.
Getting the Most Out of Technologies You Already Own
September 26, 2007
The use of PowerPoint is becoming a staple in law firms. From the boardroom, to the classroom, to the courtroom, presentations enhance the delivery of your message. PowerPoint makes it easy for a novice to prepare and deliver a professional-looking presentation in little time. With that in mind, you will encounter many garish, confusing or boring PowerPoint presentations ' because it is so easy and even fun to use, people get carried away with its special effects and end up creating what amounts to an animated comic strip.
Technology in Marketing: How to Improve an Internet Search Result
September 26, 2007
This column discusses some advanced search techniques in Google that can improve the relevance of search results. It also examines ways to determine the reliability of a Web site.
Overcoming the Barriers to Organizational Change
September 26, 2007
Last month, we explained that in order to stay ahead of the competition in today's economic environment, a law firm needs to be flexible and agile in adapting to change, whether through a corporate restructuring, adopting new technologies or processes, or introducing new products or services. We discussed a number of important ways of doing so, and we conclude this month with a final major area: IT.
Orientation Revisited and Reinvented
September 26, 2007
Many firms have instituted elaborate machinery for their recruiting (entry-level and lateral) and orientation, but there is a long way to go toward stellar results regarding orienting, integrating, and retaining those hard-won recruits. Some of the difficulties are generational; others can be traced to the traditions of partnership culture, which often lacks openness about management and how the firm handles the business of law. This article focuses on pumping up orientation programs.
Professional Development: Being Civilized in a High-Tech World
September 26, 2007
Being civilized means living, learning and working with others in an environment which is conducive to interaction and camaraderie. Proper etiquette means using all the high-tech tools we now possess in a manner in which we can build relationships and show others we are available and open to them. Technology should make our lives easier not more complex, so think before you turn on your Ipod next to that stranger on the plane.
The Place to Network: Network Your Way to an International Practice
September 26, 2007
In today's Internet age, from strictly a networking standpoint, the world is officially your oyster. Never before has it been so easy for attorneys to communicate with clients and colleagues from all over the world to attract, develop and secure international business.
Career Journal: Across the Pond
September 26, 2007
Law-firm marketing in the UK has witnessed some important developments over the last three years. Firms of all sizes, from large international players to smaller niche firms, have made sizeable investments in their business development departments. U.S. firms with a presence in the UK and Europe have also invested heavily in this key area.
Op Ed: 'Miranda' Rights
September 26, 2007
What I think is that for the most part, women in law have feared being themselves because if they showed their 'feminine side,' they would be perceived as not good enough or smart enough to succeed. I am here to say that's just rubbish."--Elizabeth Anne 'Betiayn' Tursi

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