Let Litigation Support Take Charge
May 30, 2007
This article identifies select law firm issues that can significantly impact cost and speed throughout the entire case lifecycle, and offers viable solutions to dealing with them.
24-Hour News Cycle? Not on a Blogger's Life
May 30, 2007
Amid the screaming and righteous indignation of the Don Imus incident, communications crisis managers were learning their own lesson. And it wasn't that TV networks, hit in the pocketbook, can get very moral (we already knew that); it was that speed really does kill.
Sales and Service Strategies
May 30, 2007
Have you ever wondered why, when everyone in your firm supports the concept of business development, you just can't seem to get initiatives implemented? While business development inside a law firm isn't a new concept, many directors and CMOs have so far failed to recognize just how significant an impact these initiatives will have on the basic structure and organization of the firm.
Technology in Marketing
May 30, 2007
It's not just who you know anymore that counts in the business of law. It's what you know and how you and others can access the information when a client needs it. When a client calls and asks, 'Can you help us negotiate an acquisition of a power plant in Dubai,and do you have lawyers experienced with this kind of transaction?' how quickly can your firm respond?
Getting Systems in Line
May 30, 2007
As law firms realized the benefits of having a billing system specifically designed to their needs, they sought out systems that could help streamline the then-manual processes for searching conflicts and managing client files. IT personnel are most likely more familiar with the processes involved in managing time and billing system conversions. However, the same methodology cannot be applied universally from system to system. For firms about to embark on records management or conflicts management conversions, recognition of how these key firm systems define and manage data is critical to ensuring a successful transition.
Professional Development
May 30, 2007
The author started conducting etiquette-training sessions in the mid 90s. The typical program focused on good manners and business protocol. Fast-forward to the new millennium and she is discussing etiquette topics that were unknown a decade ago, like appropriate use of cell phones, PDAs and electronic mail. Interesting thing about etiquette, she says: It constantly changes to keep up with society, technology and new business philosophies.
A Rare Extradition In IP Case
May 30, 2007
One of the first U.S. extraditions for an intellectual property crime highlights the growing sophistication and reach of cybercriminals ' and the extensive resources law enforcement must devote to reining in cybercrime.
The Place to Network
May 30, 2007
There is clearly a branding benefit to touting diversity. It certainly raises the image of the firm, and may get it through the RFP process. However, the question from a marketing standpoint is ' how can law firms use diversity to network successfully for business development?
Career Journal
May 30, 2007
Employer brand is top of mind for many firms. The way a firm's brand is perceived by staff and potential employees is a critical success factor. There was once a time when marketing and HR were very different schools of thought; people from each discipline had very little in common. Now, HR professionals are beginning to put on marketing 'thinking caps' and utilize marketing principles and strategies to brand their firms; therefore, successfully attracting talent ' and not just fee-earner talent!
