Lawyers Should Heed Bob Dylan's Words
March 27, 2007
Bob Dylan is the most cited musician in law, according to Oklahoma City University School of Law professor Alex B. Long. Dylan has twice the judicial and scholarly citations (160) of his nearest competitor, the Beatles (74), says Long. How does that affect you?
<i>Technology in Marketing</i>: What Law Firms Can Learn from How the Swiss Sell Cheese
March 27, 2007
Law firms don't sell cheese or perfume ' they sell expertise. So how does one provide prospective clients with a 'taste' or 'spray' of something so intangible? The same question could be asked concerning existing clients. Given the marketing axiom that it is more cost-effective to generate additional business from existing clients than to sign up new accounts, how does a firm cross-sell other areas of expertise to existing clients whose exposure to the firm has been limited thus far to a single practice area?
<i>The Place to Network</i>: Creative Networking Programs to Catalyze Client Development
March 27, 2007
Networking has become extremely important for law firms, especially now that the legal business is growing more and more competitive. If your attorneys are not getting out there to stake claim to new relationships (and new matters), someone else will. Fortunately, attorneys and firm marketing professionals who are at the forefront of networking have developed innovative programs to assist attorneys in making a stranger into an acquaintance, an acquaintance into a prospect, and a prospect into a client. Ah ' the circle of life!
e-Discovery Best Practices
March 27, 2007
Many people wonder: What exactly are best practices when it comes to electronic discovery? This is a question attorneys frequently ask themselves and others when trying to assess litigation-readiness processes.
Computer Forensics for Your Firm
March 27, 2007
Along with e-discovery, the field of computer forensics is becoming evermore central to the discovery process. The need for computer forensics analysis is appearing frequently at the state and federal level, and the field's influence and demands are permeating civil and criminal cases, both large and small.
<i>Career Journal</i>: The Hunt for Marketing Talent
March 27, 2007
When we are hired to begin a new search, the very first thing we hear from our clients' mouths is 'Ideally, we would like someone with X years in law firm marketing.' If you analyze the AmLaw 100 law firms, which combined have more than 2000 marketing professionals, coupled with the fact that at any moment there are more than 100 open positions nationwide, there are more jobs than qualified professionals to meet these needs. So, how do employers find the 'right' talent for their firm in this competitive environment? How do the people with law firm marketing experience find the 'right' firm, since they are in high demand by every firm? Below we have outlined some tips for those who are hiring and those looking to be hired.
Must-Sue TV
March 27, 2007
Not to be left behind, the legal community is actively engaged in the ever-expanding blogoshpere. With more than 1000 active legal blogs on the Web, firms and attorneys recognize the value of blogs as unique marketing and business development tools. However, for a blog to be beneficial, it must distinguish itself from the diluted market through creativity, consistency, and a strategic media plan.
Protecting Your Firm Against Internet Threats
March 27, 2007
Everyone today is on high alert about the threats of Internet fraud, identity theft and white-collar crime ' or if not, they should be. Internet criminals are constantly cultivating new tactics, and law enforcement entities are doing everything they can to head them off.
