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We found 6,333 results for "Marketing the Law Firm"...

Crafting Stories That Win Clients and Trust for Law Firms
June 30, 2025
Stories have always been at the heart of how humans connect, influence decisions, and foster change. For law firms, where reputation, trust and authority are paramount, storytelling is not just a marketing buzzword and it’s a proven tactic to differentiate your brand, win new clients, and nurture long-term relationships in an increasingly competitive marketplace.
Service Provider Management, Not Selection, Determines Success
June 30, 2025
Many law firms are fixated on insuring they choose the right service provider. Granted the right partner is important, however it’s not the service provider you select; it’s how that service provider is managed that determines success.
Embracing Change In Legal Marketing: A Call to Adapt and Lead
June 01, 2025
Change isn’t coming — it’s already here. In nearly every corner of business, and particularly in the legal industry, the pace of innovation is accelerating. Marketing and public relations professionals in law firms or those targeting legal clients are standing at a critical crossroads: either resist the wave of change or ride it forward with purpose, agility and creativity.
IP News
June 01, 2025
In a recent decision, the U.S. Court of Appeals for the Second Circuit addressed application and analysis of the fair use doctrine under copyright law, and reversed the district court’s finding of fair use. In an unusual situation, the lower court had dismissed the complaint sua sponte, although the defendant’s time to respond to the complaint had expired.
The 56% Problem: Why Manual Document Tasks Are Holding Lawyers Back and What AI Can Do About It
June 01, 2025
A new generation of legal tech, including rapidly advancing AI and AI assistants, is introducing capabilities that don’t just automate individual steps. These tools act as proactive collaborators, intelligently navigating complex documents, surfacing key risks, applying context, and taking action. They’re helping legal teams move from manual to marvelous — and that transformation is happening faster than many realize.
Know Your Data: Why AI-Driven Information Governance Is Essential
June 01, 2025
The wave of cyberattacks and data breaches has turned information governance from a compliance afterthought into a required business function. Yet, despite well-publicized threats and skyrocketing costs associated with cyber incidents, most companies remain both underinsured and fundamentally underprepared.
Make the Most Out of Your Networking Group
June 01, 2025
Congratulations! You’ve taken the first step and joined a networking group. Now what? Simply attending meetings and adding the membership to your LinkedIn profile isn’t enough — you need to actively engage to get real value from your involvement.
Mental Health Survey: Improvement, But Pressure from Clients Rose Due to Rate Increases
June 01, 2025
While several data points from the ALM and Law.com Compass Mental Health Survey in the legal industry indicated that things have improved slightly, many lawyers sounded the alarm on added pressure from clients due to aggressive rate increases.
AI and Open-Source Intelligence Are Redefining Risk In Legal Operations
June 01, 2025
AI and OSINT are not technologies of the future — they are reshaping legal operations today. The firms that embrace these tools strategically, with an eye toward governance, agility, and user adoption, will be positioned to lead. Those that delay will increasingly find themselves managing risk with outdated methods in an accelerated world. This is a defining moment for legal operations. The leap forward is here — and the opportunity is real.
Understanding The Matrix: Mapping Your Firm’s Capabilities in a Complex Legal Landscape
June 01, 2025
The Matrix refers to a multidimensional framework that encompasses both internal firm capabilities and external client structures. It extends to understanding sophisticated corporate clients with their increasingly complex buying cycles, specialized legal service requirements, and evolving organizational structures. This dual-focused approach-mapping both your firm's capabilities and your clients' structures and need to those capabilities-provides the foundation for strategic business development and can exponentially increase your win rates.

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