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We found 6,401 results for "Marketing the Law Firm"...

Fresh Filings
September 30, 2025
Notable recent court filings in entertainment law.
‘Client Choreography’ Addresses Changing Market Dynamics
September 30, 2025
Even the savviest marketer, business developer, or business leader needs guidance on what content elements will address their current client and new business needs as market dynamics swiftly change. This is where content choreography comes in to take one activity, such as a speaking engagement, to propel a comprehensive suite of next steps. Here are some strategies to create original content and maximize your efforts with content choreography.
Anatomy of a Prompt: Providing Real Training for Using AI In Law Firms
September 30, 2025
With generative AI, research time has collapsed and review time has expanded. The model can draft in minutes, which means you now spend more time asking whether the draft is accurate, defensible, and on brand. Prompting skill is not about magic words. It is about shaping the first draft so the review phase is shorter and you are not fixing preventable mistakes. A good prompt removes ambiguity, narrows scope, and sets expectations. The better the prompt, the less the scramble at the end.
Impact and Cost of the ‘Overcriminalization’ of Individuals
September 30, 2025
The financial and human cost on individuals of arguable “overcriminalization” is enormous, and defense counsel certainly wonder whether that damage can be justified in light of the ultimate legal outcomes of the white-collar dramas we witness.
Federal Judge Grants Preliminary Approval of Anthropic’s $1.5 Billion Settlement In Copyright Case
September 30, 2025
A federal judge in the Northern District of California granted preliminary approval on September 25 to a $1.5 billion settlement between Anthropic and a class of authors who alleged that the artificial intelligence company used their copyrighted works to train its chatbot Claude without their consent. The settlement is the largest copyright settlement of all time, covering 482,460 works and paying authors slightly more than $3,000 per work infringed.
AI Era Requires New Strategy to Grow Client List
September 30, 2025
Lawyers have long managed their digital footprint to market their practices. But as artificial intelligence becomes more pervasive, they need to start rethinking their approach.
The Skills Great Lawyers Need In the Age of AI
September 30, 2025
If technology can draft contracts, emails, and court filings, then the skills clients will still pay for are those machines cannot replicate: human judgment, relational trust and persuasive presence. Early evidence and commentary already point to this shift, with embodied skills emerging as the key differentiator in an AI-saturated world.
The Secret to Being Found AND Cited in the Age of AI Search: What Every Law Firm Needs to Know
September 30, 2025
If your law firm still views “search visibility” as landing a top spot in Google’s traditional results, you may be missing a seismic shift in how clients, referral sources, legal journalists, and even opposing counsel find trusted expertise. The game is changing fast. One force accelerating that change more than any other: the rise of AI-powered search, including generative tools like ChatGPT and Google’s Search Generative Experience (SGE).
Florida’s Elimination of Sales Tax On Commercial Real Estate Leases Changes Landscape
September 30, 2025
Florida House Bill 7031, eliminating the state’s sales tax on commercial real estate leases beginning Oct. 1, 2025. This long-awaited and sweeping reform ends Florida’s reign as the only state in the nation to impose such a tax and marks a sea change in the state’s commercial leasing landscape.
The Art of Writing Thank You Notes In the Legal Profession
August 31, 2025
In an era dominated by digital communication, the simple thank you note often feels like a relic from the past. Yet, in the legal profession — a field built on relationships, trust, and reputation — the handwritten or carefully crafted thank you remains one of the most powerful gestures of professionalism. Whether addressed to a client, a mentor, a colleague, or even opposing counsel, the art of writing a thoughtful thank you note can strengthen connections and elevate your professional presence.

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