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We found 6,273 results for "Marketing the Law Firm"...

Appellate Division First Department Declares Fee Mandate of Soho/Noho Rezoning Unconstitutional
February 01, 2025
This past December, the Appellate Division, First Department struck down a key provision of New York City’s recently amended Zoning Resolution.
Lateral Partner Integration Processes, Challenges and Solutions
February 01, 2025
How can law firms improve success with retaining lateral hires? Tips and shared advice from legal integration professionals.
Gen Z’s Tech Familiarity Seen As Asset for Law Firm Retention and Recruiting
February 01, 2025
With a greater number of older attorneys expected to age out of the profession and succession planning earning an increased focus in the legal world, law firms will need to ramp up talent recruitment and retention, and observers envision Gen Z attorneys, with their heightened familiarity with technology, as a particularly critical asset.
Edge Implements AI: A Q&A with Amy Juers
February 01, 2025
In late January, Edge Marketing unveiled the implementation of generative AI into its legal marketing practice, and along with it, a refresh of its brand. I spoke with Edge’s CEO, Amy Juers, MBA, about what AI can do for legal marketers in general and what went into the decision to implement AI and how Edge did it.
Fresh Filings
February 01, 2025
Notable recent court filings in entertainment law.
In-House Lawyers Are Focused on Employment and Cybersecurity Disputes, But Looking Out for Conflict Over AI
February 01, 2025
Employment and labor and cybersecurity, data protection and data privacy remain top of mind for in-house lawyers focused on litigation. Still, there’s mounting concern about the threat of large damages verdicts.
Five Critical Talent Trends and How They Will Impact the Future of the Law Firm
February 01, 2025
A confluence of macroeconomic forces — including generative AI adoption, political shifts and evolving generational expectations — are intersecting with industry-specific dynamics like changing leverage models, consolidation, and record-high compensation levels. These combined trends are reshaping the legal workplace and redefining the types of opportunities and demands firms will face in 2025 and beyond.
Growth of ‘Income Partners’ Complicates Setting Pay for Nonequity Partners
February 01, 2025
Often, pay for nonequity partners can approach or overlap with compensation of senior associates, counsel as well as some equity partners, firm leaders and consultants say. The increasingly blurry pay lines between the lawyer ranks are causing some conflicts.
Players On the Move
February 01, 2025
A look at moves among attorneys, law firms, companies and other players in entertainment law.
MLF BONUS CONTENT: Marketing Predictions and Trends In 2025
January 16, 2025
Our friends at Edge Marketing are ending the year by sharing their predictions for 2025. From the continued evolution of generative AI and its many uses to an increase in multimedia and hypertargeting, these are some of the key factors that will guide legal marketing strategies in the new year.

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  • Major Differences In UK, U.S. Copyright Laws
    This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
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  • The Article 8 Opt In
    The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.
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  • Strategy vs. Tactics: Two Sides of a Difficult Coin
    With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
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