The Evolution of Law Firm Marketing and Business Development
December 31, 2015
Change is constant and hard ' and usually lumpy. Understanding some of the differences between a traditional marketing function and business development is key to evaluating current practices and future expectations for this department.
<b><i>At the Intersection: </i></b>Wishin' and Hopin' and Sittin' on Your Hands
December 31, 2015
What if you invented a better mousetrap, but the world didn't beat a path to your door? What if you developed a promising new medicine for a troubling condition, but when the doctor prescribed it, the patient refused to take it, simply sticking it in the desk drawer while continuing to complain about the malady?
Leasing and Finance Industry Economic Outlook
December 31, 2015
The Equipment Leasing & Finance Foundation's 2016 Equipment Leasing & Finance U.S. Economic Outlook reports that investment in equipment and software is expected to grow by a modest 4.4% in 2016.
Training Tomorrow's Lawyer
November 30, 2015
There's math and technology involved? Count me out, that's why I went to law school." The attorneys in the room nod at each other, smiling at this joke that more than a few of us have told at one point in our careers. But it looks like this joke has finally run its course. The practice of law is not immune to technological advances, especially in the areas of research methodologies and, of course, electronic discovery.
Drafting a DST Master Lease
November 30, 2015
In a follow-up to their article published in the May Issue, the authors discuss some considerations for drafting master leases for DSTs utilized in like-kind exchanges.
What's in the Cards for 2016?
November 30, 2015
It seems impossible that we are once again at the end of a full and busy year, "predicting" what's ahead for the next. If there is one iron-clad truism for law firm marketing, it's that nothing stays the same. So what can we expect for the year ahead?
Insurance Limited Partnerships As An Alternate Estate Planning Tool
November 30, 2015
Valuation discounts in estate planning has permitted the transfer of assets from one generation to another in an economically efficient manner. Two of the various discount methods claim lack of control (minority interest discount) and lack of marketability. The IRS has traditionally objected to these approaches in intra-family transfers, while Congress has attempted to legislate away these "loopholes" unsuccessfully and the Treasury Department is contemplating new regulations to accomplish this goal.
<b><i>At the Intersection:</i></b> Strategic Pricing
November 30, 2015
The difference between <I>pricing</I> legal work the way law firms have always done it and <I>strategic</I> pricing is simple: The former looks at the price tag from the law firm's point of view, focusing on revenue and profitability. The latter focuses not on how much clients can be convinced to pay, but on perceived bang for the buck... .