An e-Cheapskate's Guide to Contracts
When confronted by contract after contract, day after day, which ones should an e-commerce executive actually read, so that she can spend some time running the business requiring all those contracts, and maybe even make some money?
How Small Firms Can Win the Marketing Marathon
At the root of marketing anxiety for small firm and solo lawyers is the perception that there are so many potential clients, so little time to reach them and so many options for pursuing them.
PR, Technology and Branding
Most, if not all, law firms have a professional presence online these days, so that is no longer a key differentiator ' but what they do with these websites is. Smart firms are moving away from static text-only websites that look just like their competitors' websites and are rarely, if ever, updated with fresh content. And they're doing something else, too: focusing on branding.
Franchisee Attorneys Share Advice
At the 34th Annual ABA Forum on Franchising, held in Baltimore in October, two veteran franchisee attorneys led a session in which they set forth the basics for protecting franchisees' rights and interests.
Cameo Clips
COPYRIGHT INFRINGEMENT/GRAND RIGHTS IN PLAYS<br>DIGITAL DISTRIBUTION/SONG ROYALTIES
e-Closings: When Convenience Creates Inconvenience ' and Complexity
Thanks to the Internet, e-closings (and traditional closings) have become quite streamlined. The most sophisticated deals are done in virtual deal rooms that allow multiple parties secure, controlled access to documents and procedures for signing the documents. But there is a definite negative impact.
What's Your Twitter Level?
There was a time when big, respectable law firms would never use silly words like "tweet," "Twitter" and "Twitterverse," but that seems to be changing, at least for some firms. Let's look at which American firms are actively tweeting and how they are making Twitter part of their marketing strategy.
The Case of the Broken Checklist
Intellectual property rights, such as a domain name, and trademarks and copyrights, can far outweigh an e-commerce enterprise's (and other types of businesses') tangible assets in value — and must be covered in the checklists that loan officers and outside counsel review to complete loan documentation.
