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We found 6,296 results for "Marketing the Law Firm"...

Conference CD: Revenue-Focused Leadership
April 29, 2005
Attention group leaders, marketing partners, department heads, managing partners and marketing professionals. If you are charged with leading the efforts of others to develop more business for your firm, this web audio conference event is for you.
Conference CD: How Diversity, Pro Bono, Recruiting and Marketing Can Work in Tandem to Impact Profitability: A Case Study
April 29, 2005
Topics covered include: Diversity in law firms and how it relates to meeting clients' expectations and goalsIn-house counsel's expectations of law firms and what they look for when hiring law firms How Starbucks and Davis Wright Tremaine (DWT) have partnered in order to assist DWT in its diversity and pro bono effortsRecruiting and diversity within the law firm: successes and challenges
Conference CD: P.R. Professional Inside and Out
April 29, 2005
Topic areas of this Web Audio event include:Advantages Of An Inside Person: Is It The TrendReporting Structure: Who's Responsible'CMO, Marketing Director, Partner, or Firm ChairOutside P.R. Firms: What They Have To Offer And How It's Impossible To DuplicateThe Best of Both Worlds: A Blend Of Both
Conference CD: Staffing a Law Firm Marketing Department
April 29, 2005
Topics covered include: ' conducting a needs assessment' size of the department, job descriptions, roles and functions' communicating with firm management, facilitating staff and when to outsource' marketing departments that endure are built from the ground up' being a hands on key marketing executive...the buck stops with you!
Time to Replace Your Accounting Software?
April 29, 2005
Changes in business strategies, rising client demands, and technology advances all have made a law firm's choice of accounting software an ever more important management decision. Five years ago the Y2K scare led many firms to upgrade or replace their accounting systems out of perceived tactical necessity. Now, however, an assessment of your accounting software should be strategic: how well does it support your overall business objectives?
Conference CD: Advanced Law Marketing Summer Session
April 29, 2005
This Marketing the Law Firm presentation includes:' The View From The Top...the managing partner's perspective on how to create a marketing and business development culture that resonates with everyone.' The Communications Component Of Marketing And Business Development...getting the message conveyed with an eye toward expanding existing business and attracting new business.' The "S" Word...sales in the world of law...what sales can deliver and what it cannot.' The Marriage Of Marketing And Technology...how technology can really impact business development; it's not just about having a Web site.
<i>Accounting & Financial Planning for Law Firms</i> <b>Tips for Creating a Partner's Customized Model and Plan</b>
April 29, 2005
For use in preparing partners' individual business models and plans, design a standard worksheet form. The goal of a standard worksheet is to promote uniformity in the process for creating personal plans, not to seek rigidly uniform results.
The MLF 50: Criteria
April 29, 2005
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The 'Out of Towners'
April 29, 2005
Public relations or not. If you are a reader of The New York Times, you may have noticed that when journalists quote an attorney for a particular piece, it seems that the quote comes from an expert in a firm outside of New York. What's going on? I will admit that for many years New York law firms shied away from being quoted at all, feeling perhaps that they were above it all and that their clients, for the most part high profile Fortune 500 corporations and large banking institutions would scowl at their outside counsel garnering attention. Now it seems that these firms have been relegated to the occasional quote while the regional/national firms have embraced the media and are truly "out there.
<b>Meyerowitz on Marketing</b>The Law Library Meets Marketing and Technology Head On
April 29, 2005
Librarians who have begun to work relatively recently in law firms probably never have participated in a "shifting party" or in any similar event. That's because the nature of the law firm library ' and thus the librarian's role ' has undergone revolutionary change over the years. There still are books, at least some books, in today's law firm libraries, but Internet connections and CD-ROMs often seem to be just as prevalent and, perhaps, are actually even more important.

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