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We found 6,296 results for "Marketing the Law Firm"...

Creating A Brand Through Advertising
April 29, 2005
With thousands of mid-sized law firms ' and hundreds of thousands of lawyers - all competing for the same pool of clients and prospects, differentiation is one of the most important ways to gain recognition and build brand awareness. Communicating your firm's unique characteristics, expertise, strengths and successes to a large number of prospects can be achieved through advertising.
<b>Media & Communication Corner</b>8 Simple Rules To Getting Started With A Media-Relations Consultant
April 29, 2005
After a rigorous selection process, a law firm has finally selected and hired a media-relations consultant to assist the marketing director and work with the partners on obtaining favorable press coverage that will support the firm's business development efforts. What should the marketing director expect next, in terms of the process for getting started?
Hiring CMOs From Outside The Legal Industry
April 29, 2005
Law firms are increasingly looking beyond the legal industry to hire Chief Marketing Officers and other management level officers who have broad experience in the corporate sector. The problem is that no matter how talented a person, if they cannot successfully assimilate into a law firm culture it will never work. Firms must examine their hiring process more so than ever to be sure that the candidates they evaluate will actually be able to succeed in the legal industry. Personality testing is increasingly being used to screen candidates to make sure they can successfully make the transition before the job is offered to them.
Note from the Editor
April 29, 2005
We have some exciting things going on at <i>Marketing The Law Firm</i>. First of all, and you may have noticed this last month, we have expanded each issue to 12 pages which gives all of our readers more content. It also gives budding and authors an opportunity to take pen to paper or fingers to keyboard and write an article for MLF.
<b>Op-Ed</b>'Something Old, Nothing New, Everything Borrowed, Shades of Blue'
April 29, 2005
I think law firm marketing is in a "funk." Recently I've been doing some research on law firm Web sites and have noticed that the look, the feel and yes the content of many of these sites is virtually the same. In a couple of instances, the exact wording from another firm site was used to describe a practice area. Could this be a coincidence? I don't think so.
Book Review: <i>365 Marketing Meditations</i>
April 29, 2005
Every once in a while you come across a book that is literally makes you smile ... fun, thought provoking ... but not too thought provoking. It becomes something akin to reading a light romantic comedy. I had the pleasure of reading 365 Marketing Meditations while riding on a train to Philadelphia and honestly, by the time I arrived I was smiling for a variety of reasons.
U.S. Supreme Court Justices Offer Mixed Views During Arguments in Landmark 'Grokster' Case
April 29, 2005
WASHINGTON, DC ' The controversy over whether developers and distributors of peer-to-peer file-sharing software should be found liable for contributory and vicarious copyright infringement has been described as the most important copyright case for the entertainment industry in two decades ' or as an issue that Congress ultimately will decide. (That the underlying unlicensed downloading and uploading of entertainment content by consumers is direct infringement has already been made clear by courts.) To this observer in the court's press section, questioning by the U.S. Supreme Court justices during the recent oral arguments in what is known as the <i>Grokster</i> case demonstrated no clear consensus among the justices.
Net News
April 28, 2005
Recent developments of note in the Internet industry. This month:<p>Music Industry Expands Piracy Lawsuits to Asia <br>Senators Eschew Historical Tax for Internet <br>Lawmakers Introduce Bill to Extend Internet Tax Ban<br>Congress Moving to Tackle Spyware Problem<br>Judge Sentences Spammer to 9 Years
Stakes Rise As U.S. Supreme Court Hears Downloading Showdown
April 28, 2005
The Supreme Court appeared wary on March 29th of punishing peer-to-peer downloading services like Grokster for copyright violation, in spite of arguments by a lawyer for the recording and movie industries that they amount to "a gigantic infringement machine." <br>An hour of spirited oral arguments in the case <i>MGM Studios Inc. v. Grokster Ltd.</i>, played out before a courtroom packed with intellectual property lawyers and entertainment industry representatives.
Mass Transfers and Tenant Chain Sales: Advice for Landlords
April 28, 2005
The rumor that the retailing giant, Target Stores, may be taking over one of Canada's oldest and most venerable department store retailers, the 334-year-old Hudson's Bay Company ("The Bay"), and/or its junior department store discount division, Zellers, has left many Canadian landlords scrambling to review their leases in order to ascertain their rights. Many landlords will find that Target may be able to slip into The Bay's shoes without the necessity of having to obtain the landlords' consent to the transaction. Target's entry into Canada may prove to be as seamless and effortless as Wal-Mart's successful entry into the Canadian market a decade ago through its subleasing of stores from F.W. Woolworth &amp; Company, a feat that was achieved for the most part without the necessity of landlord consent.

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    This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
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    With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
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