We found 6,296 results for "Marketing the Law Firm"...
The TAP Pharmaceutical Acquittals
February 24, 2005
In 2001, the U.S. Attorney in Boston charged TAP Pharmaceutical Products Inc. (TAP) with conspiring to provide urologists with thousands of free samples of Lupron', for which the doctors billed Medicare and their patients. In order to survive and continue selling its blockbuster product for advanced prostate cancer, TAP made a reasoned decision to pay the government $885 million to resolve both civil and criminal charges. With this resolution, Boston's talented federal prosecutors continued their remarkable success in bringing major pharmaceuticals to their knees and reaching landmark settlements.
New China Franchise Regulation
January 28, 2005
The world's most populous country, China, is opening its door to foreign franchisors, in accordance with its WTO commitments. To accommodate this new reality, the Chinese government has published a new franchise regulation. On Dec. 31, 2004, the Ministry of Commerce ("MOFCOM") published Measures for the Regulation of Commercial Franchise Operations (the "Measures").
Malpractice in the Line of Duty: Who Catches the Bullet?
January 28, 2005
A traditional requirement in many sophisticated equipment leasing and financing transactions is the closing opinion, in which an attorney or law firm is requested to opine on a variety of relevant topics, ranging from proper corporate or partnership approval of the transaction in question, to the legality, validity and enforceability of one or more material agreements. Oftentimes, there may be multiple closing opinions issued in respect of the closing, with certain opinions being rendered by internal counsel for one or more of the transaction participants, and another set rendered by external counsel.
Your Future: Is There A Merger There? Are You Going To Follow The Lemmings Or Set Your Own Course?
January 28, 2005
A recent article in the <i>National Law Journal</i> piqued my attention. It hit on a point that many middle market firms must consider too often. The article in the Jan. 10, 2005 issue is titled "Mergers? Not Here Thanks." Many firms not listed as mega-firms are asking the same questions ' should we take an offer to merge with a larger firm? Here are some questions every partner and firm should ask before considering combining with any other firm.
'Get The Coach On The Phone!'
January 28, 2005
No part of a legal education teaches attorneys how to supervise support staff, or their fellow attorneys. The future of any law firm is highly dependent upon a firm's ability to attract, hire, train, and retain the best talent. One of the primary reasons that attorneys leave their places of employment is an unsatisfactory relationship between the lawyer and his or her supervisor. How many of us have watched senior attorneys hold on to aspects of their work that would offer a junior person a great opportunity for development? <br>Coaching can help attorney supervisors assess and evaluate their supervisory style, to determine how to fill voids in their employment management education, to encourage better results from their associates, and to create working teams that best meet clients' needs.
'Insourcing' HR Gives Law Firms Extra Services
January 28, 2005
Employee health benefits were the number one reason Louis Reisman, managing director of Los Angeles-based Weinstock, Manion, Reisman, Shore & Neumann, began investigating the concept of Professional Employer Organizations (PEOs). That was back in 1987. Now almost 20 years later, the decision to utilize a PEO continues to be among the best he has made for his firm.
<b>Meyerowitz on Marketing</b>Strutting Your Stuff: The Advantages Of Seminar Marketing
January 28, 2005
Seminars, which were "the way to go in the 1990s," remain hot. That makes a great deal of sense. After all, a seminar provides lawyers with the opportunity to strut their stuff for existing clients (reminding them why they hired the lawyers in the first place and subtly suggesting that the initial retention decision was correct) and in front of prospective new clients (to whom the message is, "Look what these people know. I should ask them to help when our company has a problem."). In short, "seminars bring clients and contacts into your office."
Letter From The Editor
January 28, 2005
Editor-in-Chief Betiayn Tursi introduces a new feature, a new book and a new Web audio conference.
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