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What Will 2025 Bring for Legal Tech
January 01, 2025
It’s time for our annual poll of experts on what they expect 2025 to bring in legal tech, including generative AI (of course), e-discovery, and more.
AIAs: A Look At the Future of AI-Related Contracts
January 01, 2025
AI’s rapid market proliferation and regulatory expansion mirrors privacy’s, and businesses should model their contractual AI compliance on the successes of privacy law’s DPA and BAA.
The Death of SEO: How AI Is Impacting Search, PPC and Cookies
January 01, 2025
Traditional keyword strategies and ranking tactics are losing ground to a more dynamic approach in which optimizing for search now means optimizing for every platform and user interaction. This evolution is appropriately being called “Search Everywhere Optimization.” The redefined SEO reflects how AI is not just changing how people find information but also how businesses need to think about visibility in an increasingly connected digital ecosystem.
Federal Court Considers Blurry Lines Between Artist's Consultant and Business Manager
January 01, 2025
What happens when a business manager gets involved in a dispute with one of the artist’s other advisers? A recent example is the litigation between the longtime business manager for rapper Nelly and a longtime consultant who has provided a range of services to the artist that include marketing and promotion, managing Nelly’s touring business, and seeking endorsement deals.
Empowering Your Lawyers: A Marketing Team’s Guide to Achieving Goals and Fostering Lawyer Satisfaction
January 01, 2025
As a marketing professional, your job isn’t just to check tasks off a list — it’s to show attorneys why these efforts matter and how they can actually make their lives easier (and more profitable). This guide is packed with strategies to help you bridge the gap, build trust, and turn even the most skeptical lawyers into willing partners.
Optimizing Legal Services: The Shift Toward Digital Document Centers
January 01, 2025
As hybrid work becomes the new standard, law firms are rethinking how they deliver essential services like mail, printing, and records management. Traditional methods, designed for a pre-pandemic world, are no longer viable. Firms must now embrace innovative, centralized solutions that prioritize efficiency, security, and digital integration.
If Clients Won’t Buy Your Knowledge, What Will They Buy?
January 01, 2025
With the rise of generative AI, legal, knowledge is becoming worth less, and will become worthless. If GenAI-empowered clients won’t need to buy knowledge from lawyers, what will they buy?
Potential Antitrust Risks When Using AI-Driven Software Pricing Tools
January 01, 2025
Companies need to seriously consider the potential antitrust risks when using AI-driven or algorithmic software-based third-party services for things such as pricing or inventory management. These tools can increase efficiency, but can also lead to serious antitrust risks.
Rising Bankruptcy Filings Make Today’s Headlines, But Keep An Eye on Historic Policies
January 01, 2025
Nearly 50 years has passed since the last major change in bankruptcy law. The financial landscape now where debtors go through bankruptcy is very different. Is the Bankruptcy Code still achieving its fundamental goals, and are there ways to improve it?
The Qualities that Distinguish Good from Great Service In 2025
January 01, 2025
Legal teams incorporating partnership, service and transparency more comprehensively into their representation will stand out and create a competitive advantage in 2025, particularly given the heightened preferences for automation and self-service options.

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