We found 6,296 results for "Marketing the Law Firm"...
Offline ' And Happy To Be There
November 01, 2004
For many people, going online is the first step in buying anything. <br>Yet, some firms refuse to sell online. Sound odd ' behind the times? On its face, perhaps, but sound business reasons explain such "backward" behavior ' and they're the same reasons why many brick-and-mortar businesses choose not to accept phone or mail orders.
Separate But Equal
November 01, 2004
Four initiatives equally important to the landscape of growth and profitability have for the most part remained separate programs within the scope of law firm planning. These initiatives have been the subject of scrutiny within the legal profession while being included as the criteria and methodology on many lists including The American Lawyer's "A" List. Diversity, pro bono, recruiting and marketing comprise the newly minted platinum, gold, silver and bronze best practices standard for today's law firms. Add to the mix client service and relations and you have the makings of growth and profitability. In this article I will introduce you to an aligned architecture where diversity, pro bono, recruiting and marketing create the "perfect" law firm.
Client Surveys: Here for the Long Haul
November 01, 2004
Large and medium size law firms have embraced client surveys as an effective marketing tool for gathering valuable information from clients and the marketplace for almost 25 years. However, they still continue to pay lip service to client relationships but don't incorporate this data into their strategic growth plans for their organization.
A Haven For Straight Talk: <b>The Billable Hour: If You're Gonna Use It ... Use It!</b>
November 01, 2004
Anyone familiar with this column, or my rantings in a variety of other locations, knows that I'm not a huge fan of the billable hour. I think it drives a certain kind of "wrong think" about the value of working smart vs. working long. Law firm management folks also tend to use the billable hour as the one "uber number" to drive all other considerations ' including marketing ' aside. Like they say, when your only tool is a hammer, everything starts to look like a nail. <br>What surprises me even further about the billable hour, though, is how little its use is exploited as a marketing and business tool.
Media & Communications Corner: <b>Pending Litigation and Media Relatons ' A Happy Medium </b>
November 01, 2004
When it comes to litigation and media relations, the reactions can run as extreme as day and night. One litigator wants the whole world to know her involvement with a lawsuit and be quoted in every single article written on it, while another litigator is unsure about how and when to use media relations and takes the safe approach by avoiding it altogether. Neither are satisfied with the results: the media-hungry litigator had too few reporters call her for interviews, and the media-hesitant litigator wonders why neither him nor his Firm are mentioned in any news reports on his case. <br>In both instances, a media-relations plan specifically focused on pending litigation could have provided a happier medium for both.
Note From the Editor
November 01, 2004
This month, we are presenting a special insert focusing on leadership in law marketing. I was privileged to once again have Wisnik Career Enterprises work with me on "The Best of Law Firm Leaders in Marketing." I am also thrilled to have David Freeman, who sits on our Board of Editors, authoring an article on his take on leadership.
Keeping The Attorney-Client Privilege In-House: Guidelines for Corporate Counsel
November 01, 2004
Part One of this article, in last month's issue, discussed the attorney-client privilege in general and how the Rules of Evidence and Civil Procedure impact the privilege.
Best Software Technologies For Boosting Realization
November 01, 2004
<i>A&FP</i>'s July edition included an article describing how one large firm methodically improved collections with due regard for the delicacy of client relationships. To that same end, this new article by Jim Hammond explores software technologies that help focus and streamline a firm's collections efforts.
How A Leader Adds Value To A Law Firm
November 01, 2004
The greatest, and perhaps the most frustrating challenge with which effective leaders of law firms must deal is the approach to follow to provide leadership to their firms. Central to this conflict is whether to lead by consensus or decree. Astute leaders achieve the appropriate balance of building consensus among the partners versus managing as an autocrat.
Gray Cary & Piper Rudnick: It's A Match!
November 01, 2004
Partners at Gray Cary Ware & Freidenrich and Piper Rudnick voted to merge the two firms in mid-October, creating a firm with close to 1400 lawyers in 20 offices and setting the stage for an even larger combination later this year.
MOST POPULAR STORIES
- Strategy vs. Tactics: Two Sides of a Difficult CoinWith each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.Read More ›
- The Article 8 Opt InThe Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.Read More ›
- Warehouse Liability: Know Before You Stow!As consumers continue to shift purchasing and consumption habits in the aftermath of the pandemic, manufacturers are increasingly reliant on third-party logistics and warehousing to ensure their products timely reach the market.Read More ›
- The Anti-Assignment Override ProvisionsUCC Sections 9406(d) and 9408(a) are one of the most powerful, yet least understood, sections of the Uniform Commercial Code. On their face, they appear to override anti-assignment provisions in agreements that would limit the grant of a security interest. But do these sections really work?Read More ›