Law.com Subscribers SAVE 30%

Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.

Search

We found 6,296 results for "Marketing the Law Firm"...

Courthouse Steps
August 02, 2004
Recently filed cases in entertainment law, straight from the steps of the Los Angeles Superior Court.
Partner Compensation: Striking a Balance
August 02, 2004
Partner compensation is invariably the topic of most interest in every law firm. It is also a topic that involves the most fervent debate and encompasses the most varied points of view.
Basics Revisited: Evaluating The Profitability Of New Work
August 02, 2004
Your 50-attorney firm has been operating slightly under capacity; there is not enough work to keep all attorneys billing their standard hours. A prospect would like to engage the firm to handle all its litigation, which would mean a substantial number of guaranteed billable hours. Good news, right? This company, however, wants to negotiate a discounted rate and also wants specific partners to handle the work. Your initial instinct tells you to take on the work to keep the firm at maximum capacity. But will it be profitable in the long run? Should you take on the work? How can you decide?
The Success Of Demand-Driven Training
August 02, 2004
Consultant David Maister has observed: "Training is a great last step but a pathetic first step. It is sensible to make training available when the professionals are already convinced that they need a new skill, but you can't change people by first putting on a training program." <br>Jenkens &amp; Gilchrist, a 500+ attorney national law firm with nine offices from New York to Los Angeles, has proven Maister right with our Women's Marketing Group. Now in its second year, the Group had its genesis with a female attorney who saw the need for business development mentoring and better communication among her peers throughout the firm. Her idea, developed with the support of a key Board member and with my help as an in-house marketing professional, has expanded to include a quarterly series of firm-wide videoconference meetings for female partners and associates, related business development activities, and an Intranet Marketing Library that we help the attorneys grow themselves.
A Haven For Straight Talk: <b>A Firm Foundation</b>
August 02, 2004
You can't sell legal service the way you sell doughnuts or shoes. But after we get done talking about how different the business of law is, let me suggest that we look at the goals, measurement practices and process management issues that marketing addresses in other industries.
The 'Best Of' Women in Law Programs
August 02, 2004
This is the second half of the article that appeared in our special July/August Women and Diversity issue. Women in Law initiatives and programs are not a new phenomenon. Many firms nationwide have programs that afford their women attorneys business development, mentoring and career counseling. In writing this article, we spoke to ten different firms (see insert which lists the firms in the order in which they are profiled in this article) to learn the how's and why's of their women's initiatives. In Part 2 we have profiled the last five firms.
Publish or Perish!
August 02, 2004
As anyone who has attended a four-year university can attest, "publish or perish" is the mantra for budding academics looking to secure the permanent, and virtually untouchable, position of tenured faculty. In modern academia, many have eschewed that thought ' claiming that it places too great an emphasis on research and not enough on actual teaching. <br>However, more and more lawyers are beginning to grasp the thought that its time for them to take the baton from their academic colleagues ' as the pressures of law firm consolidation and the necessity to stand out in a crowded field demand an aggressive visibility and communications strategy.
Electronic Document Coding Comes of Age
July 30, 2004
Over the last few years, the legal-support services industry has been inundated by increased demand for electronic discovery and electronic processing of litigation documents, many of which need some type of coding that will allow them to be searched for in and retrieved from automated litigation support (ALS) databases. <br>Fortunately, advances in technology have produced significant cost-efficiency and workflow improvements make coding a sensible choice for much smaller document collections, whether paper or electronic.
ExpertSourcing: An Effective Approach To Technology Problem Solving
July 30, 2004
Most law firms, regardless of size, have to outsource technology projects to consultants who have capabilities that the firm does not carry in-house. The smaller firms that do not retain a large IT staff must take this approach more often. Fortunately, outsourcing technology support can evolve into a more valuable model for working with outside consultants: "expertSourcing." When a law firm hires a company to assist on a technology project, generally they are bringing in technicians who will execute it within the narrow boundaries of the scope. The consultants may not ask, or even know to ask, crucial questions about how the technology fits into the law firm practice, how it facilitates other firm needs or if a better solution is available.
Web Sites And Widgets
July 30, 2004
Businesses of all sizes and types should not buy Web sites like a commodity. <br>Though it's true that many smaller firms have Web sites, good site design and coding require too much skill and creativity to risk using the lowest-cost provider. <br>Instead, a successful Web-site development contract requires business oversight by the proper personnel ' a team of them ' just as the negotiation of a joint venture or other complex deal does.

MOST POPULAR STORIES

  • Strategic Uses of a Rule 2004 Exam
    While most bankruptcy practitioners are familiar with the basic concepts behind the Rule 2004 exam, some are less familiar with the procedural intricacies of obtaining, conducting, and responding to the exam ' intricacies that often involve practices and procedures adapted from civil discovery that are beyond the scope of pure bankruptcy practice. This article explains.
    Read More ›
  • Strategy vs. Tactics: Two Sides of a Difficult Coin
    With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
    Read More ›
  • Major Differences In UK, U.S. Copyright Laws
    This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
    Read More ›