We found 6,352 results for "Marketing the Law Firm"...
Keeping The Attorney-Client Privilege In-House
September 28, 2004
Attorney-client privilege should technically apply equally to in-house and outside counsel. However, it has been narrowed in the context of in-house counsel, partly due to the fear that mere participation of in-house counsel will be used to seal off disclosure of information about the basis for business transactions simply by funneling their communications through an attorney. <br>Determining when the attorney-client privilege applies to in-house counsel is a fact-specific analysis complicated by different roles that in-house counsel play.
Eolas Technologies v. Microsoft: A Premium Royalty Base
September 09, 2004
In a hypothetical negotiation, what is the value of a relatively small piece of patented technology when it is integrated as a component of a much larger product? If the patented technology is part of Web browser software that is bundled with an all-encompassing operating system, the answer would appear to be — a lot — at least according to one of the largest patent infringement damage awards in recent years.
Managing the Risks of Doing Business in Latin America
September 09, 2004
Every business must manage some degree of risk. Venturing into the Latin American marketplace, according to popular perception, is a particularly risky business.
A Primer on Licensing Music For Digital Distribution
September 02, 2004
Digital distribution contracts are still in their infancy as music industry practices in this area continue to solidify. As digital channels of distribution continue to penetrate the music world, it is increasingly crucial that entertainment professionals understand the nuances of licensing content for use online. This article explores current practices in this area.
A Haven For Straight Talk: <b>Don't Measure Twice ... Measure Expertly</b>
September 02, 2004
Marketing is a process; one that hopefully benefits your firm. A beneficial process requires improvement. Improvement requires measurement. It's very simple, and yet many firms carry out no marketing measurement, or only perform measurements that are meaningless from a planning standpoint.
Legal Sales Conference Is First Of Its Kind
September 02, 2004
The inaugural "Raindance" conference of the Legal Sales and Service Organization took place in Boston in June. It marked the first time ever that there was a critical mass of people to hold a conference devoted sales and business development in law.
CRM: When Choice Abounds, Choose Wisely
September 02, 2004
Choosing the right CRM solution counts among the most important strategic decisions a law firm makes. And with more choices then ever, making the right decision couldn't be more confusing.
Sports Tickets: Assets Or Albatross?
September 02, 2004
To many businesses, the appropriate use of sports tickets is an albatross. They often go unused or are given at the last minute to an employee of the firm. Many law firms struggle to fill their skybox stadium seats. These firms are missing a great opportunity to use the tickets to the sporting event as a strategic marketing tool.
MOST POPULAR STORIES
- Law Firms and the Rise of HospitalityThe law firm office cannot remain unchanged, as if frozen in time set to some date prior to the onset of pandemic, when the terms and meaning have all changed. In fact, the office must now provide benefits or an experience the lawyers and staff cannot get at home.Read More ›
- Disconnect Between In-House and Outside Counsel'Disconnect Between In-House and Outside Counsel is a continuation of the discussion of client expectations and the disconnect that often occurs. And although the outside attorneys should be pursuing how inside-counsel actually think, inside counsel should make an effort to impart this information without waiting to be asked.Read More ›
- The DOJ's Corporate Enforcement Policy: One Year LaterThe DOJ's Criminal Division issued three declinations since the issuance of the revised CEP a year ago. Review of these cases gives insight into DOJ's implementation of the new policy in practice.Read More ›
- Lack of Logo Placement At Center of Ruling Over Meat Loaf Album PackagingTo build visibility for its brand, a record label or production company will want its logo included on products containing its master recordings manufactured and distributed by third parties. This will be addressed in the agreement between the label or production company and manufacturer/distributor. The failure to include the logo may raise a host of issues, from the breadth of the logo-placement obligation ' such as whether it includes Internet downloads ' to the proper theory on which to base any damages and just which album-sales figures are subject to evidentiary discovery. A recent ruling by the U.S. Court of Appeals for the Sixth Circuit ' in a long-running dispute between Cleveland International Records and Sony Music Entertainment ' illustrated how these issues may be argued and decided.Read More ›