Provisions in Book Author/Studio Contracts Covering Motion Picture Sequels
July 23, 2009
Anyone following summer motion picture releases will note the seasonal prevalence of big budget sequels to successful films. In some instances, sequels are derived solely from the scripts of previously produced motion pictures (<i>e.g.</i>, <i>Terminator</i>, <i>Night at the Museum</i>). In other instances, they connect with books or book series that were made into one or more prior films (<i>e.g.</i>, <i>Harry Potter and the Half-Blood Prince</i>, <i>Angels & Demons</i>). Mindful of the vast rewards that can flow from these so-called "franchises" (<i>e.g.</i>, the James Bond franchise), Hollywood studios structure their agreements with book authors to maximize their chances of creating one.
A Touch of Gray
June 29, 2009
No one enjoys clearing rights. Checking that you may use content (whether on your Web site, in a publication, or for a performance) and won't be sued over it takes time and effort. And, for e-commerce counsel clients, that means more money.
Spinning Out of Control<i>When Bad Things Happen to Good Marketers</i>
March 16, 2009
Every election campaign produces, among other things, media myths and bad language. During the elections of the last decade, the language was infected by a new myth called spin control. The phrase, which broke a speed record in becoming a clich' after the 1988 election, implies that a good media relations practitioner can control the nature and texture of a story in the press ' can put the right spin on it to get the journalist to tell it the spinner's way.
Spinning Out of Control<i>When Bad Things Happen to Good Marketers</i>
March 16, 2009
Every election campaign produces, among other things, media myths and bad language. During the elections of the last decade, the language was infected by a new myth called spin control. The phrase, which broke a speed record in becoming a clich' after the 1988 election, implies that a good media relations practitioner can control the nature and texture of a story in the press ' can put the right spin on it to get the journalist to tell it the spinner's way.
Spinning Out of Control<i>When Bad Things Happen to Good Marketers</i>
March 16, 2009
Every election campaign produces, among other things, media myths and bad language. During the elections of the last decade, the language was infected by a new myth called spin control. The phrase, which broke a speed record in becoming a clich' after the 1988 election, implies that a good media relations practitioner can control the nature and texture of a story in the press ' can put the right spin on it to get the journalist to tell it the spinner's way.
Spinning Out of Control<i>When Bad Things Happen to Good Marketers</i>
March 16, 2009
Every election campaign produces, among other things, media myths and bad language. During the elections of the last decade, the language was infected by a new myth called spin control. The phrase, which broke a speed record in becoming a clich' after the 1988 election, implies that a good media relations practitioner can control the nature and texture of a story in the press ' can put the right spin on it to get the journalist to tell it the spinner's way.
Recording Mortgage Fraud
January 29, 2009
Mortgage fraud, which usually starts with a forged deed or a deed obtained by fraudulent means, is a burgeoning national problem. The title industry has good reason to complain and is definitely receptive to any efforts that reduce fraud in the real estate marketplace. The devil, however, is in the details.
Revisiting MLF 2008: What You Missed!
January 29, 2009
Last month, Marketing The Law Firm took a look back at 2008 with pared-down versions of one article each from our January to June issues. In this issue, we continue to look back at 2008 with articles from the July to December issues.
