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We found 6,352 results for "Marketing the Law Firm"...

Daubert Challenges: Doubly Interesting To Accountants
July 01, 2004
It's been a decade since the case entitled <i>Daubert v. Merrell Dow Pharmaceuticals, Inc.</i>, 509 U.S. 579 (1993), changed the rules by which federal judges determine the admissibility of expert testimony. <i>Daubert</i> and subsequent opinions refining it have established guidelines for ensuring that expert witnesses use credible methodologies for drawing their conclusions. Many state courts have adopted similar rules. <br>Daubert-related work in some types of litigation is now so costly that attorneys should anticipate it in deciding whether to accept a case. Doing so is aided by a good understanding of Daubert, however, and many attorneys hold a wide variety of misconceptions about the subject.
Aiding Mediation Through Objective Case Evaluation
July 01, 2004
Psychological tendencies that are at play in traditional negotiating postures greatly impede litigation settlement discussions. Following are several examples of these tendencies.
A Haven For Straight Talk: <b>Mystery Shopper</b>
July 01, 2004
At most firms, the transition to partnership requires that an attorney "buy into" the organization. The amount varies considerably, but it is often more than a year's salary. And partners almost always pay for their benefits out of pocket. And partners' draws are often wildly inconsistent from month to month. The eventual financial rewards of partnership can be huge, but the first couple years aren't easy. <br>And what do law firms do to prepare associates for partnership? If the three stories above are any indication, partners terrify associates, lead them to believe that marketing is a sign of corporate weakness and fail to educate them on the basics of firm finance. All that in preparation for the day when they'll be asked to "buy into" the partnership. If you're asking somebody to buy something, they're a customer. And firms should treat associates like customers from the day they begin interviewing until the day they make partner.
Prospecting Among Nonprofit Boards: A Case Study
July 01, 2004
You've heard the story before and it goes like this. A hardworking associate has served the firm well and is made partner, but he has no practice development experience and no business. Now, he is advised that his world has changed and he must get out from behind his desk and generate business. Notwithstanding his status as a top-performing attorney, he now faces the painful task of prospecting for new clients. Does this sound familiar?
Media & Communications Corner: <b>The Kind of Attorney Who Makes it Happen in the Media
July 01, 2004
Loyalty is built on the value/price equation. It says: A client will stay loyal to you as long as he perceives the value of the services he receives to be greater than the fee he pays. Other things are important, too, but if you don't deliver value that is greater than your fee, you will never earn your client's loyalty.
Herding Cats and Motivating Teams
July 01, 2004
When it comes to marketing and client development, law firms with multiple offices or with lawyers who practice in different practice groups face challenges that are substantially different from the issues that single office firms or specialized boutiques must handle. This is true whether the larger firm has only a few practice groups or is a full service general practice firm as well as whether its offices are located in one state, across the same region of the United States, spread widely throughout the U.S., or both here and overseas.
The Commandments Of CRM
July 01, 2004
You will find spirited debates in the conference rooms of many law firms about the criticality of employing Client Relationship Management (CRM) processes and technology to better deliver legal services. The promise of CRM is enticing, but it is sometimes misunderstood and under managed.
Courthouse Steps
July 01, 2004
Recently filed cases in entertainment law, straight from the steps of the Los Angeles Superior Court.
Around the Firms: <b>Clifford Chance Closes Two West Coast Offices </b>
July 01, 2004
British legal giant Clifford Chance is closing its offices in San Francisco and Los Angeles after the defection of several partners to San Francisco-based Orrick, Herrington &amp; Sutcliffe.
The Experience Gap
July 01, 2004
As the economy improves and deals begin to flow into Silicon Valley anew, firms are again relying on mid-level corporate associates to do a lot of the work. Trouble is, 3 years of deal drought have left many of those associates short on the experience necessary to handle the tasks.

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  • Law Firms and the Rise of Hospitality
    The law firm office cannot remain unchanged, as if frozen in time set to some date prior to the onset of pandemic, when the terms and meaning have all changed. In fact, the office must now provide benefits or an experience the lawyers and staff cannot get at home.
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  • Disconnect Between In-House and Outside Counsel
    'Disconnect Between In-House and Outside Counsel is a continuation of the discussion of client expectations and the disconnect that often occurs. And although the outside attorneys should be pursuing how inside-counsel actually think, inside counsel should make an effort to impart this information without waiting to be asked.
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  • Lack of Logo Placement At Center of Ruling Over Meat Loaf Album Packaging
    To build visibility for its brand, a record label or production company will want its logo included on products containing its master recordings manufactured and distributed by third parties. This will be addressed in the agreement between the label or production company and manufacturer/distributor. The failure to include the logo may raise a host of issues, from the breadth of the logo-placement obligation ' such as whether it includes Internet downloads ' to the proper theory on which to base any damages and just which album-sales figures are subject to evidentiary discovery. A recent ruling by the U.S. Court of Appeals for the Sixth Circuit ' in a long-running dispute between Cleveland International Records and Sony Music Entertainment ' illustrated how these issues may be argued and decided.
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