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We found 6,352 results for "Marketing the Law Firm"...

Depreciating Assets Online
April 01, 2004
The Internet may be destroying your most valuable asset ' whether you know it or not. Day in, day out, your reputation and brand image may be deteriorating, simply by being part of the Net's price-cutting bazaar. This depreciation occurs when online resellers aggressively promote discounts on branded products ' without the brand owner's consent or awareness. It's a problem for your company because brand image may have no meaning in a world dominated by advertisements touting the lowest prices or discount merchandise.
e-Commerce Docket Sheet
April 01, 2004
Recent court rulings in e-commerce.
Best Practices for e-Mail Filtering
April 01, 2004
Particularly during the last 2 years, the onerous task of filtering e-mail messages has grown to become a business and operational necessity ' largely because of the influx of spam, as well as regulations and legislation mandating retention of e-communications such as e-mail and, increasingly, instant messages. Coupled with the traditional reasons for filtering ' malicious code attached to or embedded within the message, and inappropriate or sensitive message content ' filtering technologies and the market are experiencing radical change. This shift makes purchasing and implementation decisions difficult, but e-commerce enterprises, especially new and fledgling ones, must be on guard against attack, whether inadvertent or deliberate, and they must meet regulatory requirements.
Cameo Clips
April 01, 2004
Recent cases in entertainment law.
Changes in International Civil Justice Law: The Gathering Storm
March 31, 2004
Europe's approach to civil liability law and litigation is changing. As part of the European Union's (EU) move toward a common economic culture, virtually every aspect of EU civil justice law and procedure is under review. Thus far, the laws governing product safety and commercial dealings between businesses and consumers have begun tilting toward greater liability for businesses. Whether it is strict product liability, class actions, lawyer advertising, or variations on the contingent fee, many of these changes have been seen in the United States and are starting to migrate across the Atlantic.
Know When to Hold Them, Know When to Fold Them: Determining Whether the Equipment is Worth the Cost of Litigation
March 31, 2004
Is the equipment really worth the cost of litigation? Before advising clients to pursue problem accounts legally, it pays to determine the true market value of the equipment in question.
The Era of Mega-Case Litigation
March 30, 2004
The era of mega-case litigation has arrived. In the last 2 years, mega-cases ' those with more than 500,000 pages for review ' have become commonplace according to leading law firms and litigation support vendors. Indeed, in high profile cases today, document collections can easily run over 50 million pages ' roughly a terabyte of data, or the equivalent of about 20,000 Banker boxes. The rapid growth of electronic documents presents significant challenges for corporations and law firms involved in litigation. Dealing with the challenges of document reviews across multiple, related cases is also becoming increasingly important for many corporations.
Practice Tip: <B>Protecting Against Digital Spies</b>
March 30, 2004
As the legal industry leverages IT to deliver enhanced services and improve overall business operations, Internet threats are increasing. According to the latest Symantec Internet Security Threat Report, one of the most significant threats today is malicious code that exposes confidential data such as passwords, decryption keys, keystrokes and more. Moreover, this malicious code is entering businesses from a widening array of sources. One of the most common delivery vehicles is spyware. According to security experts, millions of PCs in homes and businesses across the world are already infested with spyware. Yet, for all its ubiquity, it remains a relatively misunderstood threat.
Demographic Analysis: Foreshadowing the Future of Your Law Firm
March 30, 2004
In law firm management audits and strategic planning, an objective demographic analysis can be a very important analytical tool. On a firm-wide and practice group basis, charting firm demographics can provide a substantive foundation for conclusions about the current standing of a law firm, and sometimes, provide the genesis for startling insights about the short- and long-term strategic position of a law firm, individual office, or practice group.
Decisions of Interest
March 29, 2004
Recent rulings of importance to you and your practice.

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  • Law Firms and the Rise of Hospitality
    The law firm office cannot remain unchanged, as if frozen in time set to some date prior to the onset of pandemic, when the terms and meaning have all changed. In fact, the office must now provide benefits or an experience the lawyers and staff cannot get at home.
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  • Lack of Logo Placement At Center of Ruling Over Meat Loaf Album Packaging
    To build visibility for its brand, a record label or production company will want its logo included on products containing its master recordings manufactured and distributed by third parties. This will be addressed in the agreement between the label or production company and manufacturer/distributor. The failure to include the logo may raise a host of issues, from the breadth of the logo-placement obligation ' such as whether it includes Internet downloads ' to the proper theory on which to base any damages and just which album-sales figures are subject to evidentiary discovery. A recent ruling by the U.S. Court of Appeals for the Sixth Circuit ' in a long-running dispute between Cleveland International Records and Sony Music Entertainment ' illustrated how these issues may be argued and decided.
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