Racial Equity Audits Create Accountability for DEI Programs
April 01, 2022
As intolerance for inequities in policing and the workplace grew, corporations across the nation pledged their commitment to transform their hiring, promotion, and retention practices to foster inclusion for personnel at all levels. Whether organizations have made good on these commitments is an open question. Racial Equity Audits have emerged as a promising method for answering that question and addressing identified shortcomings.
Why Hire a Fractional CMO?
April 01, 2022
A fractional CMO is an outsourced marketing executive that can perform all the functions of a chief marketing officer, including strategy, planning and implementation, without a company having to commit to a long-term, full-time salary.
Attorneys Forecast Legal Challenges In NFTs
April 01, 2022
As nonfungible tokens, or NFTs, continue to grow in popularity through cryptocurrency purchase, sale and trade online, opportunities for entertainment attorneys in the emerging industry also are booming. For this article, attorneys shared how they're grabbing hold of NFT-related work and the challenges they foresee.
How NCAA Athletes and Brands Can Avoid Big Mistakes In NIL Influencer Agreements
April 01, 2022
The biggest event of the year in college sports just concluded as national champions were crowned in men's and women's basketball, and hundreds of thousands of college athletes are entering the influencer marketplace for the first time. College athletes now find themselves attractive candidates in the fast growing influencer marketing arena. With the FTC Commissioner taking a closer look at the use of influencers for marketing, student athletes and brands should take care when entering into the influencer marketing arena.
The Culture Code for Law Firms
April 01, 2022
Many firms have made a valiant attempt to maintain firm culture in the brave new world in which we find ourselves. Culture is not something that is pre-destined or accidental. Rather, it is something that exists and evolves in organizations where particular skill sets are present and cultivated.
Investing In Real Estate In the Metaverse: What You Need to Know
April 01, 2022
For law firms, real estate companies and corporations, buying property in the metaverse so early on could go one of two ways: giving them a crucial advantage in an increasingly digital economy, or becoming a decision they'll regret if the concept fails to take off.
The FTC Gets Into the College Athlete NIL Game
April 01, 2022
As national champions are crowned in men's and women's basketball, hundreds of thousands of college athletes are entering the influencer marketplace for the first time and now find themselves attractive candidates in the fast growing influencer marketing arena. With influencer marketing potentially providing a 5x return on investment, many brands are eager to get into the industry, but it doesn't come without risks as the FTC Commissioner is taking a closer look at the use of influencers for marketing.
Use Business Development Content for Cross-Selling Success
April 01, 2022
If you're in that boat, or you are unsure about how to get your cross-selling efforts going, marketing and business development content, in all of its forms, is your secret weapon for cross-selling your firm's services.
