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We found 6,330 results for "Marketing the Law Firm"...

Addressing the Spiral of Silence In Law Firms: Fostering Open Communication
July 01, 2021
The "Spiral of Silence" can mean workers don't feel comfortable sharing their opinion or voicing concerns about how they or others are being treated. This allows mistreatment and biases to go unchecked at an individual level and can also result in a secondary spiral in which workers feel they are not able to fully express their personal identity in the workplace.
COMPETITIVE INTELLIGENCE: Competitive Intelligence On a Dime
July 01, 2021
Simple and Cost-Effective Ways to Help Your Firm Harness the Power of Competitive Intelligence Many products and trainings promise to help with or automate your competitive intelligence research, but getting good data does not have to be so complicated or expensive. Here are some tips for how you can leverage competitive intelligence in your marketing efforts without a significant cost.
LEADERSHIP IN LAW: Rapid Innovation Is Scary, But Necessary for Law Firm Leaders
July 01, 2021
To achieve the goal of accomplishing the seemingly insurmountable task of preparing leaders to shepherd firms in the post-pandemic world demands an approach similar to what enabled society to create the COVID vaccine in record time: a unique set of circumstances, dedicated focus and sufficient resources.
Biden Administration Budget 2022: Employer Sponsored Death Benefits a Forgotten Planning Tool
July 01, 2021
Part One of a Two-Part Article While providing a current benefit for employees, an employer sponsored death benefit is an asset that may create needless taxation if not properly handled. Taking prudent steps will avoid the problems of loss of control and flexibility while minimizing income, estate, transfer and capital income taxes.
Upping Your New Business Game with AI
July 01, 2021
With demand for technology innovation and efficiency at an all-time high, we can look to Artificial Intelligence (AI), Machine Learning (ML), and Natural Language Processing (NLP) to help streamline and automate proposal and RFP management, and bridge the gap between increases in RFP requests and lower win rates.
Legal Sector Insights: The Current Status and Future of the Law Firm Workplace
July 01, 2021
Most industries are navigating the effects of rapid forced changes caused by the pandemic. What sets the legal sector apart is that the pandemic served as a catalyst to accelerate trends ahead at lightning speed which have been predicted for over a decade.
BUSINESS DEVELOPMENT: Five Simple Ways Business Development & Marketing Teams Can Make a Meaningful Difference 
July 01, 2021
The benefits that business development and marketing teams can bring to the firm and to its attorneys, individually, are multi-faceted, invaluable and sometimes wonderfully unexpected.
Process Automation: Increase Competitiveness By Going Paperless
July 01, 2021
This last year has brought an ever-increasing pressure to be competitive and retain the margin that pays salaries and powers growth. One outlet to maintain and increase competitiveness is the reduction of paper processes and increasing the use of technology.
Players On the Move
July 01, 2021
A look at moves among attorneys, law firms, companies and other players in entertainment law.
ESG Practices, Spurred By Pandemic, Will Play Role In Future of Real Estate Investment
July 01, 2021
Over the last decade, commercial real estate players have increasingly considered the environment and sustainability when underwriting investments and operating properties, but the pandemic has catalyzed rapid growth in ESG adoption.

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  • Coverage Issues Stemming from Dry Cleaner Contamination Suits
    In recent years, there has been a growing number of dry cleaners claiming to be "organic," "green," or "eco-friendly." While that may be true with respect to some, many dry cleaners continue to use a cleaning method involving the use of a solvent called perchloroethylene, commonly known as perc. And, there seems to be an increasing number of lawsuits stemming from environmental problems associated with historic dry cleaning operations utilizing this chemical.
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  • Strategy vs. Tactics: Two Sides of a Difficult Coin
    With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
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  • Technology in Marketing: Where to Invest Your Marketing Technology Dollars
    Law firms have realized that using technology ' particularly the Internet ' is a powerful tool for creating a more level playing field to enhance their images, expand their visibility in targeted markets and drive business to their firms. However, with so many competing interests for limited marketing dollars, where should you invest your firm's resources to get the most bang for the buck?
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