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We found 6,330 results for "Marketing the Law Firm"...

U.S. Tax Court Rules on Valuation of Michael Jackson's Right of Publicity
June 01, 2021
The significance of the U.S. Tax Court decision for celebrities and their estates is clear: Prior to now, as Tax Court Judge Mark V. Holmes noted: "We haven't had a case directly addressing the taxability of the image and likeness."
Novel TAA Claim Played Role In Agency's Suit Against Athlete
June 01, 2021
When NBA star Jimmy Butler's former sports agency sued him last year seeking a portion of the proceeds from a $5 million Nike endorsement contract, Butler's lawyer didn't just stick to playing defense.
Closing the Information Security and Governance Gaps In the New Operational Model
June 01, 2021
In 2020, information governance may have been sacrificed in the face of an urgent, global crisis. As understandable as that is, it's time now to step back and assess best practices for the new operational model that is here to stay.
Business Development: How Impactful D&I Programs Can Drive Business Development and Profits
June 01, 2021
Impactful Diversity & Inclusion (D&I) programs can help law firms and organizations realize stronger relationships with clients, create better outcomes and drive revenue.
Players On the Move
June 01, 2021
A look at moves among attorneys, law firms, companies and other players in entertainment law.
Ramped Up Internal Technology Is a Win-Win for Law Firms and Their Clients
June 01, 2021
This article identifies why investing in digital tools and applications is more important today than ever and provides examples and potential questions law firms should contemplate.
Spring Forward: Three Insights from Women Who Win in Business Development
June 01, 2021
While the mastery of business development fundamentals applies to all lawyers, women business developers possess unique characteristics and face unique challenges in comparison to their male counterparts.
How to Motivate Attorneys to Be Successful Rainmakers
June 01, 2021
How to motivate attorneys to do rainmaking activities has become a critical question during the pandemic because the usual avenue that the predominance of attorneys used to build books of business of in-person networking had been eliminated for almost 15 months.
Negotiating with Small Office Tenants on Pandemic Issues
June 01, 2021
Small businesses make up the backbone of the commercial office sector. Until recently, by virtue of their small size, they had little sway with landlords when it came to renegotiating or negotiating a lease. Then the pandemic happened.
How Should Directors Respond to the SolarWinds Attack
May 01, 2021
This article is not about "who did what wrong" or "what nation-state commenced this attack." It's really more about is, "if I am a Director, what should I be thinking about the SolarWinds attack?"

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  • Coverage Issues Stemming from Dry Cleaner Contamination Suits
    In recent years, there has been a growing number of dry cleaners claiming to be "organic," "green," or "eco-friendly." While that may be true with respect to some, many dry cleaners continue to use a cleaning method involving the use of a solvent called perchloroethylene, commonly known as perc. And, there seems to be an increasing number of lawsuits stemming from environmental problems associated with historic dry cleaning operations utilizing this chemical.
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  • Strategy vs. Tactics: Two Sides of a Difficult Coin
    With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
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  • Technology in Marketing: Where to Invest Your Marketing Technology Dollars
    Law firms have realized that using technology ' particularly the Internet ' is a powerful tool for creating a more level playing field to enhance their images, expand their visibility in targeted markets and drive business to their firms. However, with so many competing interests for limited marketing dollars, where should you invest your firm's resources to get the most bang for the buck?
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