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How much money should firms spend on marketing? Is there a good rule of thumb? Is it 2% of revenue? Or 5%? Should it vary based on the practice specialty areas? Digital marketing even further complicates the equation, since we have data available on everything we do online. What is important and what is not? Instead of simply choosing a percentage based on conventional wisdom, this article will show you three simple calculations to use when you’re trying to determine how much money your firm should spend on marketing.
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What Every Lawyer's Client Needs to Know About Succession Planning
By Nanette Miner
I often run into business people who are confused about the differences between succession planning and exit planning. You are in the unique position of being able to guide your clients through the confusion.
What We Should Have Learned from COVID: Communicate
By Mark Santiago
First COVID Lesson: Leaders should communicate regularly to their firms in a more personal way, let their personality shine through, show some vulnerability and maybe reveal that they own a dog.
Using Collaborative Content Development Highlights Lawyers Expertise
By Meg Pritchard
The goal of a collaborative content approach is to fill resource gaps in the content process, from concept through creation to publication or release, so that more and better content gets to the right audiences.
Can Clients Protect Communications Between Their Lawyers and PR Firms?
By Jonathan B. New, Patrick T. Campbell and Rachel H. Ofori
This article summarizes how courts view communications between a company’s counsel and its PR firm during investigations in the context of privilege and provides practical insights and tips for counsel to maintain privilege over such communications.