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How much money should firms spend on marketing? Is there a good rule of thumb? Is it 2% of revenue? Or 5%? Should it vary based on the practice specialty areas? Digital marketing even further complicates the equation, since we have data available on everything we do online. What is important and what is not? Instead of simply choosing a percentage based on conventional wisdom, this article will show you three simple calculations to use when you’re trying to determine how much money your firm should spend on marketing.
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Using Process Improvement and LPM for Competitive Advantages in Pricing and Fee Arrangements
By Catherine Alman MacDonagh and Frederick J. Esposito Jr.
This article explores the connection between process improvement, project management, and pricing. Clients want budget predictability, options in fee arrangements, and value. The firms that do this well, regardless of their size or location, will have the competitive advantage.
Hallmarks of Highly Successful Coaching Programs
By Debra Baker
How well does your attorney coaching program stack up? Here are six pillars to self-assess whether your informal or formal business development coaching and training programs are working.
Reframing 101: How to Use ‘Yes’ and ‘No’ for Negotiation Breakthroughs
By Essie Martsinkovsky
When you’re negotiating, being able to reframe — to change your perspective and approach an issue through a new lens — is critical to getting your needs and wants met.
Rebranding Your Law Firm? Read This First
By Leslie Richards
If your firm is making substantive changes, a rebrand helps to communicate that internally and externally.
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