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How much money should firms spend on marketing? Is there a good rule of thumb? Is it 2% of revenue? Or 5%? Should it vary based on the practice specialty areas? Digital marketing even further complicates the equation, since we have data available on everything we do online. What is important and what is not? Instead of simply choosing a percentage based on conventional wisdom, this article will show you three simple calculations to use when you’re trying to determine how much money your firm should spend on marketing.
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Beyond Se Habla Español: Changing How Attorneys Market to the Growing Hispanic Population
By Natalie Fragkouli and Liel Levy
Law firms frequently lack the appropriate marketing strategies to engage the growing U.S. Hispanic population. The lack of a cohesive strategy poses a risk to a law firm's current and future growth potential. This article explores practical insights for law firms that want to serve this rapidly expanding market.
Business Development: Biz Dev on a Budget: The Reality for Small and Midsize Firms
By Mike Mellor
If you’re still stuck in “making a business case” for the tools needed to perform data analyses to unlock value, uncover trends and identify practice correlations to drive revenue, it’s not the end of the world just yet!
Media & Communications: Getting Routine Law Firm News Published Still Delivers Value
By Randy Labuzinski
Value can be derived from even the most-routine media placement of law firm news such as lateral and other attorney moves. With challenges and roadblocks going up almost daily to deter you from getting any news published by credible media sites, why in the world would you not take advantage of every conceivable opportunity to get your press releases and announcements published for free?
Professional Development: Firm Culture: Part of the Equation In a Career Move
By Sharon Meit Abrahams
Law firm culture is the values the lawyers feel on a daily basis, the assumptions lawyers make when making decisions, the real behaviors that fuel the organization’s success and serves as a competitive advantage. This is what you will want to understand during the recruiting process.
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