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How much money should firms spend on marketing? Is there a good rule of thumb? Is it 2% of revenue? Or 5%? Should it vary based on the practice specialty areas? Digital marketing even further complicates the equation, since we have data available on everything we do online. What is important and what is not? Instead of simply choosing a percentage based on conventional wisdom, this article will show you three simple calculations to use when you’re trying to determine how much money your firm should spend on marketing.
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The Wild West of LawCity, Web3 and the Metaverse
By Vivian Hood
But what is the metaverse? Is it a game? Is it virtual reality? Is it AI? Let’s put aside any scoffing that the metaverse is simply a gaming environment for teenagers to play in. We need to accept the real-world legalities and practicalities that law firms today have to understand about how they, and the next generations of their lawyers, will be conducting business.
Mindset for Happiness: Retrain Your Brain
By Sharon Meit Abrahams
Happiness is not a permanent feature or personality trait, but a more fleeting, changeable state. Progress on our professional and personal goals can make us feel happier and more satisfied with life. The pursuit of happiness can be a goal, but it is important to remember that happiness is not permanent, and it is normal to experience negative thoughts and emotions.
How to Handle Layoffs from a PR and Crisis Management Perspective
By Elizabeth Lampert
No industry is immune from layoffs in a global (and shrinking) economy, and law firms must prepare for this highly delicate situation to hit home. Handling layoffs from a PR and crisis management perspective requires sensitive, transparent and clear communication.
AI Regulation: What’s Coming and What You Need to Do
By Kim Peretti, Dan Felz and Alysa Austin
Part One of a Two-Part Article
Despite the steady growth of global AI adoption, there is no comprehensive federal legislation on AI in the United States. Instead, the U.S. has a patchwork of various current and proposed AI regulatory frameworks. It is critical for organizations looking to harness this novel technology to understand these frameworks and to prepare to operate in compliance with them.
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