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Most firm attorneys have a LinkedIn account, and most know it’s a productive tool for growing their network and practice. They may not, however, know how to invest their time best on LinkedIn activities. There’s a little-known way for leveraging LinkedIn to inform their entire network of what they are doing, and, as a result, garner free publicity for your firm. The secret? Writing LinkedIn posts. Could what you are sharing be considered news or are you attempting to educate your readers? Free publicity may be yours if you concentrate on the latter.
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By Sharon Meit Abrahams
Demonstrating client service before the engagement serves attorneys well into the ongoing relationship. This checklist can help professionals discuss important topics with new clients and demonstrates their skills in quality client service.
By Carlos Arcos
There was no shortage of COVID-related PR opportunities having an impact on practice groups across the board, from real estate to bankruptcy to employment and more. This wave started in 2020 and continued well into 2021. Once the pandemic does finally fade from our lives, what will the new normal for legal PR look like?
By Eric Dewey
Selling doesn’t cause buying. Buying is an internal business process and that process is fast becoming out of sync with the sales training we often push on our lawyers. Our buyers know more than we do about what is really important inside companies when they are looking to hire outside counsel. We must get better at that lest many of our practices become even more commoditized.
By Anthony Davies
The law firm office cannot remain unchanged, therefore, as if frozen in time set to some date prior to the onset of pandemic, when all the terms and meaning have all changed. In fact, the office must now provide benefits or an experience the lawyers and staff cannot get at home.