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Most firm attorneys have a LinkedIn account, and most know it’s a productive tool for growing their network and practice. They may not, however, know how to invest their time best on LinkedIn activities. There’s a little-known way for leveraging LinkedIn to inform their entire network of what they are doing, and, as a result, garner free publicity for your firm. The secret? Writing LinkedIn posts. Could what you are sharing be considered news or are you attempting to educate your readers? Free publicity may be yours if you concentrate on the latter.
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Time to Think Big: What Law Firm Marketing and Bus Dev Teams Can Learn from the Fortune 500
By Joel Wirchin
As competition intensifies, RFPs and marketing output rise, and maintaining brand consistency across changing markets, regions and diverse work settings becomes a critical concern. It’s time to think big.
By Yuliya LaRoe
Business development is, first and foremost, about people and your relationships with these people. While marketing and visibility activities (speaking, writing, etc.) are critical, it’s the people who ultimately make the hiring decisions. As a lawyer, while time is rarely on your side, developing your Nurture System will help you strengthen and deepen your important relationships in ways that are sustainable and effective.
Using Experience Management In Marketing and Business Development
By Jason Noble
With experience management, information is centralized in exactly one place and, by design, means that marketing, business development and knowledge management (KM) know that the information they need resides in that exact, single “place.”
Online Extra: From Law School to Corner Office: Tips for Crafting An Effective Bio
By Meg Pritchard
A well-written and up-to-date bio is both essential and possible for every lawyer, no matter your age, level or practice. Here are some tips for crafting an effective bio as you move through different stages of your practice.
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