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Most firm attorneys have a LinkedIn account, and most know it’s a productive tool for growing their network and practice. They may not, however, know how to invest their time best on LinkedIn activities. There’s a little-known way for leveraging LinkedIn to inform their entire network of what they are doing, and, as a result, garner free publicity for your firm. The secret? Writing LinkedIn posts. Could what you are sharing be considered news or are you attempting to educate your readers? Free publicity may be yours if you concentrate on the latter.
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By Vivian Hood
Working with a business development coach is an investment in yourself that can bring about career success by having a deliberate strategy in place.
Part one of a two-part Q&A with David McCann, J.D., senior director of communications at Snell & Wilmer, in which we cover a range of key topics relevant to legal marketing professionals.
By Sharon Meit Abrahams
This article delves into what firms can do to support their attorneys who lead training initiatives such as on-boarding new associates, delivering substantive knowledge, designing skill development training or any other aspect of professional development in the legal field.
By Eric Dewey
There is one task that practice group leaders prioritize above all others: the management of the group’s outreach. No other job of a practice group leader does more to solve the many challenges of running a practice group than does a steady flow of new work from new clients.