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Cybersecurity Privacy Regulation Technology Media and Telecom

The California Consumer Privacy Act: Everything You Wanted to Know But Were Afraid to Ask — 100 Days Out

Part One of a Two-Part Article

Responses to questions businesses frequently ask about the impacts of the CCPA. Implementation challenges inevitably will arise as a company works to apply these new requirements to its business practices. The time is now to start preparing for the CCPA, as well as for other new U.S. privacy laws that are likely to follow.


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The California Consumer Privacy Act (CCPA) is a comprehensive new consumer protection law set to take effect on Jan. 1, 2020. In the wake of the CCPA’s passage, approximately 15 other states introduced their own CCPA-like privacy legislation, and similar proposals are being considered at the federal level. However, so far only Nevada has passed new consumer privacy laws, adding a do-not-sell right to its existing online privacy law, effective Oct. 1, 2019.

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