Features
7 Recommendations for Social Media Influencers and Companies to Protect Themselves Against Copyright Issues
By understanding some of the risks posed by copyright law and by following the above recommendations, influencers and brands can protect their creative works and reputations and build a mutually beneficial partnership.
Features
Gen-AI Created Influencers Bring New Risks
A steep rise in the use of GenAI and computer-generated influencers brings with it new marketing risks and considerations for celebrities, influencers and businesses alike.
Features
7 Ways Companies and Content Creators Can Navigate Copyright Law for a Successful Partnership
Companies often partner with influencers to market their products, hoping to tap into the influencer's devoted audience. Likewise, influencers create certain content to secure brand deals and attract advertisers. However, this relationship can be fraught with legal issues, including in the arena of copyright law.
Features
Gen-AI Created Influencers Bring New Marketing Risks
A steep rise in the use of GenAI and computer-generated influencers brings with it new marketing risks and considerations for celebrities, influencers, and businesses alike.
Features
Determining Ownership Rights of Social Media Accounts
Whether in the context of artist/entertainment company, employer/employee, franchisor/franchisee or influencer/brand relationships, who owns and controls the social media accounts and associated goodwill sometimes comes into dispute. This article provides guidance on the standards courts apply in determining ownership rights over social media accounts, as well as best practices to head off such disputes before they occur.
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In-House Counsel Perspective on Negotiating Social Media Influencer Contracts
With the FTC amping up its scrutiny in the social media influencer space, in-house counsel has an opportunity to mitigate risk and help their companies get more bang for their influencer marketing buck.
Features
Determining Ownership Rights of Social Media Accounts
This article provides guidance on the standards courts apply in determining ownership rights over social media accounts, as well as best practices to head off such disputes before they occur.
Features
Interviews With Defense Lawyers In Authors' AI Suit Against Meta
Whether there's a fair use right to use copyrighted texts to train learning language models (LLMs) such as LLaMA is one of the central legal questions facing companies developing generative artificial intelligence. District Judge Chhabria then knocked out a significant chunk of the plaintiffs' initial claims — a win for Meta's legal team. Following are interviews about the case with these defense lawyers.
Features
Mastering the Art of Handling Negative Comments On Social Media
Just as organizations prepare for disaster recovery and data breaches, having a well-thought-out social media response plan is equally critical. In this article, we delve deeper into dealing with negative comments on social media and shedding light on the intricacies of managing your online reputation.
Features
When Should Law Firms Speak Out On An Issue?
In an era of ESG characterized by heightened awareness of social justice issues, including terrorism, racial injustice, and reproductive rights, the question of whether law firms should take a public stance has become a significant discussion among firm leaders, businesses, and their employees.
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