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Copyrights Cybersecurity Social Media

7 Recommendations for Social Media Influencers and Companies to Protect Themselves Against Copyright Issues

By understanding some of the risks posed by copyright law and by following the above recommendations, influencers and brands can protect their creative works and reputations and build a mutually beneficial partnership.

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In recent years, the advent of the social media “influencer” has revolutionized advertising. Companies often partner with influencers to market their products, hoping to tap into the influencer’s devoted audience. Likewise, influencers create certain content to secure brand deals and attract advertisers. However, this relationship can be fraught with legal issues, including in the arena of copyright law. To prevail on a copyright infringement claim, the plaintiff must prove: 1) the plaintiff owns a valid copyright; and 2) the defendant engaged in unauthorized copying of protected elements of the work.

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