Professional Development: BD Is Not Just for Lawyers and Legal Marketers Anymore

Marketing and business development in law firms is no longer the exclusive domain of marketing and business development executives. Many more executives are pursuing revenue in one form or another, and those dedicated to the function should welcome this development rather than feel threatened by it.

8 minute read July 01, 2017 at 01:06 AM
By
Michael DeCosta
Professional Development: BD Is Not Just for Lawyers and Legal Marketers Anymore

Marketing and business development in law firms is no longer the exclusive domain of marketing and business development executives. Many more executives are pursuing revenue in one form or another, and those dedicated to the function should welcome this development rather than feel threatened by it.

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