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Law Firm Client RelationshipsFeaturesLaw Department ManagementLaw Firm ManagementLaw Firm Marketing and Business DevelopmentMarketing the Law Firm

'Sales Speak:' Savvy Salesmanship is a Hallmark of Successful Business Development

By Ari Kaplan
April 01, 2018

Wilder Knight II is counsel in Pryor Cashman's Media & Entertainment group. An athlete, he wanted to combine his interests and professional pursuits, particularly his regular attendance at film festivals and markets around the world (including the American Film Market, and the Berlin, Cannes, Tribeca, and Toronto Film Festivals).

“I'm a runner and almost everything you do at film festivals is physically unhealthy (e.g., eating and sitting) so I was looking for something to balance that out,” says Knight, who created the Freeway-Pryor Cashman 5K Run and now promotes it at every festival and market he attends. “It is a great way to meet and do something fun with clients,” he advises.

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