Marketing Tech: How CMOs Can Use Retargeting to Attract New Business

Retargeting combines two of the most important aspects of digital marketing: automation and personalization. Marketers use retargeting to stay in front of the consumer across devices and to ultimately try to reach them at the right time — the moment of purchase intent.

9 minute read October 01, 2018 at 12:03 AM
By
Larry Bodine
Marketing Tech: How CMOs Can Use Retargeting to Attract New Business

Have you noticed after you visit a retailer's website, you often see banner ads for the company on other websites that you visit, including Facebook? This is a widely employed online technique called retargeting, to remind you to return to the earlier site that you visited.

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