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Competitive Intelligence: Become More Relevant – Meet Your Clients' Needs Every Time
I recently listened to a thought-provoking presentation called “My Non Lifesee, – The Story of My CI Success” by Zena Applebaum, based on a blog post she wrote. Zena spoke about the unique position that she is a non-lawyer working in a legal environment. She discussed how she is not defined as a lawyer, marketer, librarian, etc. and the different perspective this brings to her work as a competitive intelligence professional. Check it out if you haven't watched or read it.
Ms. Applebaum also spoke about a question asked of a keynote speaker at a recent conference. The question was about how to boost association membership, and the response was “become more relevant.”
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New York's Latest Cybersecurity Commitment
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