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A would-be class action against Barnes & Noble could have cost the bookseller hundreds of millions of dollars — not to mention a reputational hit for allegedly sharing private information about its customers' online video purchases with Facebook.
According to the complaint, barnesandnoble.com surreptitiously used Facebook's social plugin — that ubiquitous little blue icon often found on webpages next to ones for Twitter and LinkedIn — to pass along personally identifiable information about customers' DVD purchases to the data overlords at Facebook. Barnes & Noble allegedly did so whether a customer clicked on the Facebook plugin or not.
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