The COVID-19 pandemic has taken the biggest industrywide toll on law firms since the Great Recession, with many of the same unfortunate hallmarks: layoffs, furloughs, compensation cuts and deferred classes. (See, "Pay Cuts, Layoffs, and More: How Law Firms Are Managing the Pandemic," The American Lawyer (April 20, 2020).
Adopting COVID-19 Cuts, Law Firms Balance Image and Economics
Firms Are Applying Communications Lessons from the Great Recession As They Deliver Bad News During the Coronavirus Pandemic. Many firms have appeared in recent weeks to be signaling compassion, embracing (relative) transparency and sharing sacrifices across lawyers and staff. That can help make even painful cuts less harmful for a firm's internal morale and outside reputation.
By
Patrick Smith
This premium content is locked for Marketing the Law Firm subscribers only
ENJOY UNLIMITED ACCESS TO THE SINGLE SOURCE OF OBJECTIVE LEGAL ANALYSIS, PRACTICAL INSIGHTS, AND NEWS IN Marketing the Law Firm
- Stay current on the latest information, rulings, regulations, and trends
- Includes practical, must-have information on copyrights, royalties, AI, and more
- Tap into expert guidance from top entertainment lawyers and experts
Already have an account? Sign In Now
For enterprise-wide or corporate access, please contact Customer Service at [email protected] or call 1-877-256-2473.
