Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.
Business development is a critical part of a law firm’s growth strategy. It balances client success, competitive marketing and new acquisitions in order to sustain the firm’s reputation as a high-quality service provider. It is the bridge between marketing and sales. Here are six steps to building a modern business development plan that is guaranteed to drive growth through client success and thought leadership.
In a previous article, “How to Properly Align Marketing, Business Development and Sales,” (Marketing the Law Firm, July 2022), we provided a high level explanation of the three business functions that must work together to drive and maintain revenue for your law firm. The next articles in this series will dive deep, providing insight and guidance to help you get the most out of the resources you commit to each of them.
Continue reading by getting
started with a subscription.
Unbiased Thinking: A Blueprint for Your Law Firm Billing & Collections Transformation
By Dan Safran
Law firms generally experience a similar set of common challenges and costs tied to inefficient billing and collections practices. This is a cost no firm can afford; and to that end, this article offers a blueprint for transforming billing and collections
Crafting an Effective Roadmap for Implementing Information Governance In Law Firms
By Gregg Parker
This article discusses why a robust IG program is critical to modern-day law firm operations, the complexities associated with crafting such a program, and what a high-level roadmap for implementing the program looks like.
Prospective Partners Ask Small and Midsized Firms Tough Questions About Succession
By David E. Wood
Do Their Chief Finance Professionals Have Good Answers?
Many senior associates want to know whether the firm is well-positioned financially to grow and prosper when the current generation of senior partners retires. To get the information they need to value an investment in the firm, they turn to its finance professional.
What We Should Have Learned from COVID, Part 1: When In Doubt, Communicate
By J. Mark Santiago
First In a Series
First COVID Lesson: Leaders should communicate regularly to their firms in a more personal way, let their personality shine through, show some vulnerability and maybe reveal that they own a dog.