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Law Firm Management Law Firm Marketing and Business Development Legal Operations

How to Properly Align Marketing, Business Development and Sales

As we move into a post-pandemic era of inflation and recession rumors, it is imminent that we make changes in how we operate and grow our businesses in order to move successfully — and profitably — forward. For law firms, we need to understand how marketing, business development and sales work together to produce new opportunities for revenue growth.


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Law firm marketing isn’t sales. But it should lead to sales.

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