If you have not already encouraged your partners to advise their clients of the need to develop a crisis communication plan in advance, and provided some guidance on best practices, do so immediately. As a complement to a well-developed plan, here are two mnemonic approaches to managing communications in a crisis: the three Rs and the three Fs.
Part One of a Two-Part Article
Attorneys are generally not great salespeople (caveat: some are great salespeople, aka rainmakers) and they are often introverts. While lawyers may like to speak about themselves, many are not effective in how to speak about themselves and their work in a way that is appealing to clients.
Mary Margaret Gorman and John Hellerman
Develop content with a purpose in mind versus simply creating content for its own sake. Retweets and shares are fine, but they shouldn’t be the end goal of a lawyer’s effort. Instead, creating content should be about enabling the lawyer to feel comfortable and easily engage with clients.
Though it has been a news focus recently, the legal issue of “net neutrality,” or an open Internet, has been a point of contention between Internet access providers and network users since the mid-1990s. Both sides have zealously but unsuccessfully lobbied Congress with multiple efforts to have desired legislation passed. This has left us instead with shifting regulatory actions taken by the Federal Communications Commission (FCC) attempting to address the issue.
Spencer X. Smith
Search engine optimization (SEO) is a great way to help drive traffic to your website, but is also a very misunderstood term. This article helps clarify what SEO really is, and if it will help with your business development activities.
Anyone who has so much as dabbled in marketing or consulted a PR firm has been told they “need to get their name out there.” But it’s not that simple. It’s not just getting your name out there that will reap results — it’s getting your name out there in the right places.
Professionals and watchdogs from all walks of life are thinking, talking, writing and counseling about ethical practices in various industries. Public relations and marketing professionals, too, must always consider ethics in the context of how they advise law firms and attorneys on making sound decisions about the messages and content they disseminate to the public.
The Repeal May Open Up ISPs to Future Legal Challenges on How and When They Can Sell Their Customer's Private Data
While the recent repeal of the Federal Communications Commissions' (FCC) broadband privacy rules have caused an uproar over what many may see as lagging federal data privacy protections, it does little to change how broadband ISPs handle their users' data.