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Effective Communication In The 21st Century

By Ann Marie Sabath
April 01, 2003

How many times have you heard it? It's the little things that count.

Trite as this axiom might sound, nowhere does it hold more truth and power than in the competitive world of business ' where the little niceties and social amenities, these things I call the half-percents, can mean the difference between simply existing and gaining the edge so necessary for success in today's fiercely competitive business environment. Whether you are dressing down, communicating via voice-mail or e-mail, 21st Century business etiquette should be followed.

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