What is the single biggest marketing expense at many large law firms? Not hip, computer-animated television commercials. Not bold, full-page ads in The New York Times or
Firms Take Hard Line on Law Directories
What is the single biggest marketing expense at many large law firms? Not hip, computer-animated television commercials. Not bold, full-page ads in <I>The New York Times</I> or <I>The Wall Street Journal</i>. Certainly not pens and tote bags handed out to clients and law students.
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