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Firms Take Hard Line on Law Directories
What is the single biggest marketing expense at many large law firms? Not hip, computer-animated television commercials. Not bold, full-page ads in The New York Times or The Wall Street Journal. Certainly not pens and tote bags handed out to clients and law students.
Surprisingly, the largest single item on many firms' marketing budget is their entry in the venerable Martindale-Hubbell Law Directory. A large firm that merely lists its lawyers' names and educational credentials can spend hundreds of thousands of dollars a year on its Martindale-Hubbell profile. And, of course, some partners insist on going a lot further, listing everything from decades-old law review articles to memberships in Mensa, the “genius” society.
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Bit Parts
Summary Judgment Denied Defendant in Declaratory Action by Producer of To Kill a Mockingbird Broadway Play Seeking Amateur Theatrical Rights
How AI Has Affected PR
When we consider how the use of AI affects legal PR and communications, we have to look at it as an industrywide global phenomenon. A recent online conference provided an overview of the latest AI trends in public relations, and specifically, the impact of AI on communications. Here are some of the key points and takeaways from several of the speakers, who provided current best practices, tips, concerns and case studies.