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News Briefs

By ALM Staff | Law Journal Newsletters |

PETA Steps Up Pressure on KFC; KFC Franchisees Face Negative Publicity

PETA, the People for the Ethical Treatment of Animals, raised the stakes in its battle against fast-food chicken restaurant franchisor KFC by filing a lawsuit in the Superior Court of California, Los Angeles County, that alleges false advertising and unfair competition in KFC's response to PETA's protests. Yum! Brands, Inc., the parent of KFC Corporation, also is a defendant in the lawsuit, which was filed on July 7.

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