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Marketing the Law FirmLJN NewslettersNewsSections

On the Job

By Russell Lawson
August 01, 2003

In law firms, it can be difficult ' sometimes impossible ' to get actionable feedback from responsible partners or administrative management on how well a marketing professional is doing his or her job. While nice, I'm not talking about the “attagirl”s or “you go boy”s that might come from many of lawyers and co-workers as support and encouragement or intermittent salary hikes. I'm referring to a regular, systematic process that lets you know whether your assignments and objectives are being achieved as the firm expects.

Two components underlie this silence: vague job goals and haphazard (or non-existent) appraisal procedures. However, you can take some steps to specify your job objectives and encourage your manager(s) to note the work you accomplish, even if this requires focused energy and political savvy.

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